Images and video are often afterthoughts—filed under design or media—but they can be high-intent discovery channels and powerful conversion drivers when treated like first-class SEO assets. In this 10-minute panel episode Ron and Mitzi open with a listener vignette about a product with great demos that never showed up in search or social, then present five pragmatic, low-friction tactics teams can ship in a sprint: responsive & modern formats, image and video sitemaps, structured-data and thumbnail best practices, accessible and SEO-friendly metadata, and measurement hooks to attribute visual-driven conversions. Each tactic includes a one-step implementation, the KPI to watch in 2–6 weeks (image impressions, visual-feature clicks, video watch-through, and assisted conversions), and an ops-friendly rollout note for mixed teams. Episode closes with a short checklist in the show notes, a subscribe CTA, and how Thinkit Media can audit your media pipeline and run a pilot. Let's talk about this