By now, you have built a solid foundation in customer journey mapping: you understand its stages, you can identify touchpoints, and you have seen how it applies across different sectors. This chapter focuses on something equally important — how to re...

Visual tools to represent the CJM

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Visual tools to represent the CJM

Visual tools to represent the CJM