With traditional backgrounds in marketing, photography, and videography, both Amy and Kyle have worked for and with numerous brands to create successful strategies that make a profound impact on business goals. Having both spent their early careers working for large corporations, they founded Pod Key as a way for them to be able to have a bigger impact by being able to help entrepreneurs and small businesses, just like you, achieve success.
We post weekly 15-30 minute episodes that are jam packed with insights into how to create more interesting and engaging social media content. We also have guests on that have used Podcast content to successfully grow their businesses and they share their most powerful insights to help you do the same!
Today's topic, which is why you don't need to do lip syncs and dances to trending audio in order to reach your target audience and grow your business. Every business owner out there is trying to follow trends to to get more reach and to seek more exposure by trying to ride those trending audios or whatever it is on TikTok or Instagram reels to help get exposure for their business . But, we're here to tell you that you don't actually have to do that. You don't have to get up and dance and look like an overall fool just to try and sell some people your products or sell some people your services. You can do that through a different means, and that is through offering your audience value and becoming a thought leader in your space.
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