In this episode of The Digital Executive podcast, host Brian Thomas speaks with Vivek Kumar, CEO and co-founder of Social Trait, the world’s first audience behavior simulation engine. Vivek shares his journey from public service at HMRC and investment banking to launching a breakthrough AI platform in Australia. He reveals how a social media backlash moment sparked the idea for Social Trait, leading to the development of AI-powered virtual audiences that allow brands to preview real reactions before a campaign goes live.

Vivek also dives into the technology behind Social Trait, including the platform’s ability to simulate millions of AI agents that behave like real consumers. He explains how this drastically shortens research timelines, eliminates the need for traditional focus groups, and helps marketers test everything from message resonance to virality. If you're interested in the future of AI in market research and want to hear how Social Trait is changing the game, don’t miss this conversation.