Every post I've come across by Vlad Blagojevic for the past couple of years since stumbled across his content has been on the money. He is a long overdue guest and you won't be sorry you listened a few times and took notes.

Vlad is the co-founder of FullFunnel, which helps B2B companies implement account-based marketing strategies. He has built a large, loyal and appreciative audience on LinkedIn sharing practical advice on topics like understanding buyers, content marketing, and challenging traditional sales assumptions.

Key discussion points:

Rethinking traditional sales/marketing approaches

• Focusing on relationships over transactions

Prioritising high-fit accounts

• Narrowing focus yields better ROI than spreadsheets approach

Standing out amid noise on LinkedIn

• Engage wider networks including influencers and colleagues

Downstream impacts of poor lead generation

• High failure rates waste resources and burden sales teams

Unethical practices in sales/business

• Tactics damaging trust in decision-making need reevaluation

Contact Vlad:

Website: fullfunnel.io

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