In this episode of E-Coffee with Experts, we chat with Vladana Bačová, Founder & CEO of PrettyMuchNomads and Countessaur, to uncover how to build authentic content strategies that actually drive business results.

Vladana shares why most B2B content fails, and how founders can rethink their messaging to resonate with real humans, not just search engines. She breaks down how UX writing and smart content structure can make or break a brand, especially in the highly competitive SaaS and tech space.

We explore the journey of building a remote-first agency in a crowded market, how she uses AI tools (without losing the human touch), and what it really means to localize your brand voice for global audiences. Vladana also reveals how to align content with your sales funnel to fix leaks, book more demos, and actually move the needle.

Whether you’re a founder, CMO, or marketing lead looking to improve your SEO strategy, sharpen your storytelling, or implement AI without sounding like a robot, this one’s for you.

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In this episode, we discuss:

00:00 - 01:12: How a UX writer became a founder

01:12 - 02:30: From film school to freelancing abroad

02:30 - 04:00: Building a business during a beach trip in Vietnam

04:00 - 05:15: Why their first app failed (and what it taught them)

05:15 - 06:35: The story behind PrettyMuchNomads & remote culture

06:35 - 08:00: How the name “Countessaur” came to life

08:00 - 09:15: Scaling a content agency in a noisy market

09:15 - 10:30: The mistake of being a full-service agency

10:30 - 12:00: Why B2B content needs to be simplified

12:00 - 13:20: Content that connects: tone, story, and structure

13:20 - 15:05: What every founder should do before creating content

15:05 - 16:15: Start with the funnel, then write the content

16:15 - 17:30: Fixing content that doesn’t convert

17:30 - 19:00: Measuring ROI in long B2B sales cycles

19:00 - 20:30: Using proxy metrics and connecting data to sales

20:30 - 22:00: Translation vs. localization (and real-world examples)

22:00 - 24:10: Cultural gaps that kill content: Czech vs US vs Asia

24:10 - 26:00: When she won’t offer services, and why trust matters

26:00 - 27:30: How she was early to AI copywriting

27:30 - 29:00: What AI can help with (and what it can’t)

29:00 - 30:15: The content review rule her team lives by

30:15 - 32:00: How AI helps, but doesn’t replace, great writing

32:00 - 33:40: Her honest thoughts on the future of work

33:40 - 34:32: Final advice for founders and content creators

 Connect with Vladana Bačová

 https://www.linkedin.com/in/vladana-bacova

 prettymuchnomads.com

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