A Mumbai founder built a streetwear brand from his apartment. Two years of work. Seventy orders a month. Then he found out someone else had trademarked his name. This is the most common mistake in Indian business — and it costs ₹4,500 to avoid.
In this episode: what a trademark actually is under Indian law, why using a brand name doesn't mean you own it, the difference between registration and passing off, and the one filing every founder should make before they print their first business card.
Story is fictional. The law is real. Trade Marks Act, 1999 — Sections 2, 18, 27, 28.
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