VO Marketing

VO Marketing

By Julie Williams and Gary MacFaddenBusinessEntrepreneurshipArtsPerforming ArtsMarketing
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VO Marketing episodes

  • Joi Brooks: Email Marketing
    Julie Williams talks with Joi Brooks of Email&Coffee about how important it is for voiceover talent to structure their email campaigns to reach a desired goal. There’s a lot to understand about how an email travels through the various channels of the Internet, and how a chosen recipient might react to that email when it arrives. Joi and Julie break it down, and discuss some techniques to make your email campaign more effective.
    For more about Joi Brooks’ email marketing services, visit: https://emailandcoffee.com/
    23 min
  • Jodie Bentley and Voiceover Branding
    Actress, narrator, and career coach Jodie Bentley has a riveting conversation with Julie Williams about branding and marketing for voiceover talent. Jodie also discusses her upcoming Free 5-Day Challenge for Voiceover Marketing, coming soon in March 2023. (See below for details.)
    Jodie's FREE 5-DAY CHALLENGE
    March 20 to 24, 2023

    I’ve been hearing from a lot of voice actors lately who are trying to keep up with everything we get to do as artists...it can get pretty overwhelming. Or do you feel like the competition has gotten steeper and you’re not sure how to stand out anymore or make your mark?

    I want to do something about that! From March 20th-24th I’m hosting a: 🔥FREE 5 Day Challenge for Voice Actors Who Want to Level Up.🔥 5 days. 5 tools. To get you where you want to go.

    You’ll learn 5 key strategies that I’ve been teaching my clients for years. These strategies got them from overwhelm and feeling alone to having the tools, systems and planning for their abundance! Email [email protected] to be put on the wait list for the Free 5-Day Challenge registration link.

    For information and to contact Jodie Bentley:

    Websites:

    https://www.jodiebentleycareercoach.com/

    https://jodiebentley.com/

    Jodie's Products:

    The Actor’s Think Tank (membership)

    The Actor’s Office (software)

    40 min
  • Jonathan Tilley: League of List Builders and Why Pay2Plays Suck
    Gary talks with busy voice talent and coach Jonathan Tilley about why the so-called Pay2Play sites (online casting sites) aren't a good bet for most voice talent, and the much better approach for marketing your voice: direct email marketing. They discuss Jonathan's League of List Builders (LOLB) course, and how learning to get your name in front of the right people with the right message can make all the difference in your voiceover career. For more about the League of List Builders course for February 2023, click on this link: https://www.leagueoflistbuilders.com/
    20 min
  • Dani States: Voiceover View
    In this episode, Julie talks with Dani States, the creator of Voiceover View, a suite of business management tools designed for the voiceover industry. Voiceover View lets voice talent track auditions, jobs, income and expenses, handles invoicing tasks, and more.
    Listeners can check out Voiceover View and sign up for a free 30-day trial at
    https://www.voiceoverview.com/. You can also watch Dani do a walkthrough of Voiceover View with Julie at this YouTube link: https://www.youtube.com/watch?v=YeOX30DXNJI
    19 min
  • Brad Shaw: Audition Director
    U.K. voice artist and entrepreneur Brad Shaw talks with Gary about a brand new service, Audition Director, where talents can get coached on important upcoming auditions with top-flight VO coaches/casting directors in a variety of genres.
    26 min
  • Nikki Nash and Finding Your Marketing Genius

    Julie Williams talks with marketing mentor Nikki Nash about how pinpointing your unique business vision, determining who wants to pay for your expertise as a voiceover artist and how to set your rates, and more. Nikki is the author of Market Your Genius: How to Generate New Leads, Get Dream Customers, and Create a Loyal Community.

    28 min
  • Episode 54: eLearning Marketing with Carrie Olsen
    In this podcast, Julie Williams talks to Carrie Olsen about eLearning marketing and prospecting. Carrie Olsen is a voice actor, business coach, wife, and mother . During her years as an e-learning developer, she created and facilitated hundreds of online courses, tutorials, and webinars.
    25 min
  • Episode 53: VO Branding With Celia Siegel
    Julie Williams talks Voiceover Branding withCelia Siegel, a former Los Aneles Agent and Branding Specialist. Celia currently owns Celia Siegel Management where she and her team market and brand voiceover talents.
    19 min
  • Episode 51: Dealing With Failure In Voiceover with Jonathan Tilley
    Jonathan Tilley is an acclaimed voiceover coach in Germany who has taught at the top voice conferences in the world. Julie Williams discusses his new book Embracing the F Word (Failure) on this VoiceOver Insider FREE Podcast. Two years in the making, Jonathan interviews a myriad of successful creative types, including voiceover greats, about how they deal with failure, and offers suggestions for you to “fail forward.”
    30 min

About VO Marketing

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The VoiceOver Insider Podcast The voiceover industry is growing by leaps and bounds! Hear interviews, hints and tips from established voice-over professionals, newbies, casting directors, industry…