Channel Partners 2025 | By Doug Green

Vodafone is a global brand with deep roots in mobile communications, but what does Vodafone US do—and how can channel partners and carriers benefit? At Channel Partners, I sat down with David Joosten, CEO of Vodafone US, and Alain Masson, Vice President of Channel Partnership, to get the full story.

“If you're supporting enterprises with a global footprint, Vodafone is a partner you should know,” Joosten told me.

Vodafone US is not a consumer-facing business, but rather the enterprise arm of Vodafone Group, dedicated to serving US-headquartered multinational companies. These are typically Fortune 500 organizations that require connectivity, voice, IoT, managed services, and network solutions—not just domestically, but in 90+ countries where Vodafone operates or has deep partnerships.

A Global Network with Local Expertise

“We’ve evolved far beyond mobile,” Joosten explained. “Today, we fuel 30–40% of the world’s internet traffic through our global backbone. And for US enterprises looking to scale globally, we bring both reach and regulatory know-how.”

That’s critical, especially in regions where companies need local contracting capabilities, compliance with local tax regulations, and in-country technical support. Vodafone can deliver on all three, thanks to its owned operations in 27 countries and partnerships in 60 more.

Why the Channel Matters

Alain Masson is leading Vodafone’s push into the channel ecosystem in the US, building relationships with top technology services distributors (TSDs) and resellers.

“We’re here to extend Vodafone’s capabilities to a broader audience in the US—especially those supporting globally distributed enterprises,” said Masson. “We’ve already seen success with large channel-led deals and continue to grow rapidly.”

For partners, Vodafone offers a broad portfolio—from voice and data to IoT and managed services—all delivered through a centralized US-based team with global execution capabilities.

A Message for Rural Telcos and Regional Carriers

Joosten also extended an invitation to regional operators, including rural telcos, First Nation carriers, and other service providers.

“We’ve built an entire Partner Markets organization for this. Whether it’s co-branded services, shared network investments, or roaming agreements, we know how to work with other operators,” he said.

With shared services, procurement scale, and AI-powered innovations already in place, Vodafone is looking to collaborate across North America—no matter the size of the partner.

Where to Learn More

Vodafone US may not be a household name domestically, but its global infrastructure, experience in complex markets, and now, a growing channel program, make it a powerful option for enterprises, MSPs, and carriers alike.

Learn more at vodafone.com, or reach out directly to [email protected] or [email protected].