Captivate the Room

Voice and the Connection to Sales

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Welcome to the show!

I've got a little bit of a recap for you on some of the shows I've done lately with more detail about how the voice plays a role in getting what you want, specifically in sales.

 

Key Message

Your subconscious voice patterns and "masks" are costing you money and preventing authentic connection, even when you think you're being genuine.

Main Points
The Hidden Cost of Voice Masks
  • Even successful people leave 30% of potential buyers behind due to subtle voice issues
  • One small voice adjustment can dramatically impact results:
    • Jade's story: Conversion rate jumped from 40% to 80% after removing one protective sound
    • Another client: Achieved 78% conversion rate at live events after fixing minimizing patterns
      • Common Voice Masks That Kill Sales

      1. "I don't want to sound salesy"

      • Results in minimizing and flattening offers
      • Makes you sound unconfident about your own programs
      • Buyers lose inspiration and curiosity

        • 2. "I don't want to bother people"

        • Creates rushed, indifferent delivery
        • Sounds like you're hurrying to get through interactions
        • Makes listeners feel unwelcome

          • 3. Outcome-driven/problem-solver patterns

          • Being "vocally somewhere else" while speaking
          • Creates disconnect between words and presence
            • The Subconscious Protection System
            • Your nervous system tries to keep you "safe" by avoiding judgment, rejection, or abandonment
            • These protective patterns show up as voice masks that repel listeners
            • You can't hear these patterns yourself because your subconscious doesn't want you to
              • Why This Matters More Than Ever
              • In an AI world, authentic human frequency is crucial
              • Many people have "buried" their natural feeling sounds
              • Without authentic vocal connection, you sound flat and AI-like
                • Bottom Line

                The gap between thinking you're being authentic and actually connecting authentically through your voice is costing you sales, leadership effectiveness, and relationships. Small voice adjustments can yield massive results.

                Contact: [email protected] for voice assessments and improvement work.

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                Captivate the RoomBy Tracy Goodwin
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