Right now the opportunity for brands to take advantage of this fast-growing vertical is huge. In this stage of the Voice experience evolution, brands can still surprise and delight their users with their first Voice experience and establish themselves as true innovation leaders as well as driving leads and sales. With 15% market penetration and 30% of Australians intending to purchase a smart speaker in the next 12 months, it’s time for brands to take advantage of this new channel and build something meaningful that can deliver real value for both their consumers and their brand.