Voice Notes from the Creator Economy

Voice Notes from the Creator Economy

By CORQ.BusinessMarketing
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Voice Notes from the Creator Economy episodes

  • EP 4: Lessons from a(nother) KSI controversy

    In this week’s Voice Note from the Creator Economy, award-winning author Sara McCorquodale is digging into the latest in a not insignificant line of controversies tied to leading Sidemen and internet ‘joker’ KSI, who, despite his recent attempts to turn mainstream, has fallen foul of the internet’s favour yet again.

    • How has social media responded to this latest demonstration of poor judgment?

    • How was it allowed to happen in the first place?

    • And how can brands avoid similar instances with their own creator collaboration?


      • 4 min
    • EP 3: What regulations and a potential TikTok ban mean for brands

      In this week’s Voice Notes from the Creator Economy the CEO and Founder of CORQ. Sara McCorquodale is getting you up to speed with one of the most important opportunities available to brands right now as well as two of the biggest challenges. In under four minutes, we’re talking…


      • New (and painful) edicts from the Advertising Standards Agency

      • What brands should do on the eve of a potential ban on TikTok

      • And two cross-vertical trends creating a buzz in the run up to Eid

        • 4 min
      • EP 2: Why Max Factor is getting called out by influencers

        In this week’s Voice Notes from the Creator Economy, Sara McCorquodale, CEO and Founder of CORQ., walks you through some of the biggest stories from the world of influencer marketing in the past week….


        • The marketing move that landed Max Factor in hot water
        • Two trends gaining traction with foodies
        • And a policy you really need in place (but are probably missing)
          • 5 min
        • EP 1: The new ASA guideline getting influencers confused

          Kicking off with a bang, welcome to Voice Notes from the Creator Economy with Sara McCorquodale, CEO & Founder of CORQ. and award-winning author. In this week's voice note, Sara is taking you through...

          • One big move from the Advertising Standards Agency that is seeing influencers net new penalties
          • Two campaign approaches that are strengthening influencer/consumer connections
          • And a measurement tactic that brands will absolutely need in place for 2023
            • 5 min
          • Trailer: Voice Notes from the Creator Economy

            We're bringing you the biggest headlines, campaigns, strategies and updates from the creator economy in under FIVE minutes.

            Giving new weight to the term 'bitesize' Sara McCorquodale, CEO and founder of CORQ. will be dropping into your voice notes every week to share her expertise and insights into the influencer marketing industry.

            It's all of the value of her award-winning book Influence: How Social Media Influencers Are Shaping Our Digital Future without, you know, actually having to read. 

            So hit subscribe, hit play and hit up the coffee machine; it's time for your Voice Note from the Creator Economy.

            1 min

          About Voice Notes from the Creator Economy

          From the publisher's feed

          The brand moves, the headlines, the updates from the creator economy. Your influencer marketing bestie is dialling in to leave you voice notes with all the must-know news in under five minutes.