Most business owners don't struggle because they lack expertise.

They struggle because nobody knows they exist.

In the very first episode of Voice of Authority, Alastair Luke sits down with Ryan Tierney, founder of Lean Made Simple, to explore how creating valuable content transformed both his business and his life.

Ryan explains how simple videos filmed on his phone eventually led to:

• Millions of YouTube views

• Partnerships with Toyota

• Speaking for Rolls-Royce

• A global personal brand

• New business opportunities

• Building one of Ireland's best-known voices in Lean Manufacturing

More importantly, this conversation isn't about chasing followers or becoming an influencer.

It's about having a message that's bigger than your fear.

If you're a business owner, leader or expert who knows you should be creating content but isn't sure where to start, this episode is for you.

In this episode:

• Why personal branding matters more than ever

• How Ryan overcame the fear of being on camera

• Why educational content outperforms selling

• Building trust before your first sales conversation

• Why video is the most efficient marketing tool available

• The surprising commercial returns from creating consistent content

• How content attracts customers, staff and opportunities

• Why "done is better than perfect"

About Voice of Authority

Voice of Authority is the podcast for business leaders who want to build trust, grow their influence and create meaningful content that drives real commercial results.

Hosted by Alastair Luke, Creative Director of Attention X.

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Subscribe for future episodes featuring business leaders who are using content to build authority in their industries.

One YouTube video changed Ryan Tierney's life.

What started as a desire to help people understand Lean Manufacturing has grown into a global platform that has reached millions, opened doors to partnerships with companies including Toyota, created international speaking opportunities and transformed the way his businesses grow.

In the very first episode of Voice of Authority, Ryan joins Alastair Luke to explore the power of sharing what you know.

Together they discuss:

• Why your message needs to be bigger than your fear

• How content became the catalyst for Ryan's success

• The difference between consuming content and creating it

• Why every business leader should be building a personal brand

• The commercial impact of creating valuable content

• How putting a human face to your business creates trust and opportunity

If you've ever questioned whether you're the right person to step in front of the camera, this conversation is for you.

Watch the trailer now, then subscribe on YouTube, Apple Podcasts or Spotify so you don't miss the full episode with Ryan Tierney.

Voice of Authority Episode 1 launches Friday 11th September.

Every business leader has knowledge. Very few become known for it.

Voice of Authority is a podcast hosted by Alastair Luke, exploring what it really takes to become the recognised expert in your industry.

Each month, I sit down with founders, CEOs, entrepreneurs and industry experts to uncover the decisions, challenges and strategies that helped them build trust, grow their influence and create opportunities through high-value content.

These conversations go beyond marketing. We explore leadership, communication, personal growth and the courage it takes to put your ideas into the world.

Whether you're building a business, growing a personal brand or simply want your expertise to have a greater impact, you'll find practical insights from people who have done it successfully.

Subscribe and join the conversation.