Today we are talking all about event key performance indicators (KPI).  Key performance indicators are the measurable outcomes that measure event success. This can be confusing, what exactly are we measuring? Why do I need to do this? Who is defining the metrics? How will you measure them? Today we will answer all this and more!

Today our iconic guest Daniil Shcherbakov of Radario Marketing Platform will be discussing everything you must know about measuring event key performance indicators. So if you are still wondering what sort of metrics you should be measuring? Do you need a data analyst on your team? What is the best way to collect feedback from attendees and so much more you are in the right place. Let’s jump in!

We want to help keep you up-to-date with the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. This is all for you!

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Follow our iconic guests on Twitter:

Daniil Shcherbakov of Radario Marketing Platform(@radario_cc)

Will Curran of Endless Events (@itswillcurran)

Check out the epic resources mentioned in this episode:

Radario Marketing Platform

25 #Eventtech Startups to Watch This Fall

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

10 Tools to Help You Create an Amazing Event

Eventbrite

Bizzabo Blog

Microsoft Surface Book 2

Pebble

Bose SoundSport

Lifetime value of customer

Cost per acquisition

Churn rate

Conversion rate

Net Promoter Score

Hubspot Academy

Bose QuietComfort 35

Databox

Do you ever feel like your events are missing something but you aren’t sure what? Do you find yourself wishing that you had better content, interesting videos and more. If so you may be missing a creative role from your event team. They are visionaries who help tell your story, take your visions and make it a reality. On top of that, they make sure your overall concept is cohesive and all your details are covered. If you want to have an amazing event you need really look into adding the role of a creative in events.

Creatives can understand your overall vision and turn it into a reality. That all sounds great, but where do you find them? What should you look for when hiring a creative? If you have a million questions running through your head right now don’t fear! Our iconic guests Mark Joseph Howell of Mark Joseph Creative will walk you through everything you need to know creatives in the events industry. We will discuss hiring a creative, what to consider for content, jack of all trades vs specialists, projection mapping,  and so much more! This episode covers everything about the role of a creative in events. Let’s jump in!

We want to help keep you up-to-date with the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. This is all for you!

How To Subscribe:

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Follow our iconic guests on Twitter:

Mark Joseph Howell of Mark Joseph Creative(@MarkJosephCDG)

Brandt Krueger of Event Technology Consulting (@BrandtKrueger)

Check out the epic resources mentioned in this episode:

Mark Joseph Creative

Mark Howell(Instagram)

VideoHive

Playback pro

Qlab

MadMapper

The Imagineering Workout: Exercises to Shape Your Creative Muscles by The Disney Imagineers(Book)

The Chronicles of Harris Burdick: Fourteen Amazing Authors Tell the Tales by Chris Van Allsburg(Book)

Adobe Photoshop CC

Adobe Illustrator CC

Incentive programs are a big piece of the events industry. The expectations for incentive programs continue to change. It’s no longer only salespeople that are getting rewarded. Companies are focusing on many other aspects and objectives to reward too such as customer retention.  As an event planner, you need to be ready and aware of these changes!

In this episode of #EventIcons our iconic guests Padraic Gilligan of SoolNua, and Megg Withinton of Intellective Group will cover everything you need to know about incentive programs. They will cover the differences between incentive organizations. Next, our guests will answer, how hospitality trends are being included in today’s incentive programs. What has changed in what companies are looking for in their incentive trip experiences and so much more. You don’t want to miss this episode if you are planning incentive programs! Speaking of planning, check out our corporate event planning checklist for more ideas!

We want to help keep you up-to-date with the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. This is all for you!

How To Subscribe:

Click here to watch the show live and get email notifications of new episodes.

Subscribe via iTunes: Video & Audio or Audio Only

Click here to subscribe via RSS (non-iTunes feed): Video & Audio or Audio Only

Follow our iconic guests on Twitter:

Padraic Gilligan of SoolNua(@Padraicino)

Megg Withinton of Intellective Group(@MeggWithinton)

Brandt Krueger of Event Technology Consulting (@BrandtKrueger)

Tahira Endean of BCIC (@TahiraCreates)

Check out the epic resources mentioned in this episode:

SoolNua

Intellective Group

Padraicino

Skift

PCMA Convene

Monocle

William Boyd

Ian McEwan

Marketing Myopia

United States Census Bureau

U.S. Bureau of Labor Statistics

U.S. Bureau of Economic Analysis (BEA)

Meetings, Incentives, Conventions, Events (MICE) Industry Guide: Trends & Statistics

The 2018 Event Technology Landscape

WORLD OF DMCS

What is event operations? Well, it depends on who you ask but to us, event operations are the people behind your event that you often don’t see and hear. They are the team at your event doing the actual execution. Operations do everything they can to keep your event running smoothly, from organizing execution to creating processes.

In today’s episode of #EventIcons our guests Chris Roberts of EventOps, Liz Lathan of Haute Dokimazo are here to talk about everything needed to succeed in event operations. From the skillsets needed for a career in event operations to measuring success in operations with metrics we have you covered! If you want to make sure your event is running smooth then you can’t afford to miss this episode!

We want to help keep you up-to-date with the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. This is all for you!

How To Subscribe:

Click here to watch the show live and get email notifications of new episodes.

Subscribe via iTunes: Video & Audio or Audio Only

Click here to subscribe via RSS (non-iTunes feed): Video & Audio or Audio Only

Follow our iconic guests on Twitter:

Chris Roberts of EventOps(@eventopssware)

Liz Lathan of Haute Dokimazo(@lizlathan)

Will Curran of Endless Events (@itswillcurran)

Check out the epic resources mentioned in this episode:

Eventops software

Haute Dokimazo

Event tech tribe

Corporate Event

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp(Book)

24 Assets Book by Daniel Priestley(Book)

Periscope Data

Zapier

Zapier Blog

Turn the Ship Around!: A True Story of Turning Followers into Leaders by L. David Marquet(Book)

Trello

Milanote

Moleskin smart notebook

Death by Meeting: A Leadership Fable by Patrick M. Lencioni(Book)

Best self journal

The #Metoo movement is an international movement against sexual harassment and assault. It has empowered people throughout the world and given a voice to the voiceless. As long as you haven’t been under a rock you have seen the movement gaining power in Hollywood and beyond. It is not a trend or a fad. It’s not new, it’s real and here to stay. It also doesn’t only affect women, men and women alike need to be apart of this and work together to end sexual harassment and assault. Like all industries, the event industry has been affected by these issues as well. Today we will be looking at the many nuances of this movement and what we can do in the meetings and events industry to support equality and communication about this issue.

In today’s episode of #EventIcons our guests Sarah Soliman of Soliman Productions and  Courtney Stanley of CS Consultingare going to take us through the difficult topics the #MeToo movement encompass. They will discuss what some common misconceptions people have about the movement are. When we plan meetings and events, what can we do to create safe zones and safe places at our events? What organizations can do, how to approach problems you see, as well as new resources. This is an incredibly powerful episode you do not want to miss regarding the important and powerful #MeToo Movement!

We want to help keep you up-to-date with the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. This is all for you!

How To Subscribe:

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Subscribe via iTunes: Video & Audio or Audio Only

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Follow our iconic guests on Twitter:

Sarah Soliman of Soliman Productions(@kimdarling)

Courtney Stanley of CS Consulting(@LadyPhenomena)

Alex Plaxen of Little Bird Told Media (@APlaxen)

Check out the epic resources mentioned in this episode:

#MeToo Movement

#MeToo Movement(Twitter)

Resource of #MeToo Movement

23andMe

Soliman Productions

Sarah Soliman(Instagram)

INBOUND is arguably one of the most-watched, must-attend events in our current times. Everyone wants to go. The event continues to attract an incredible audience around brilliant programming and content. Content is at the heart of everything they do. The speaker line up is buzzworthy and has included in the past huge names such as Michelle Obama and John Cena. With the launch of the INBOUND Studio they now even have a year-round content, all focused on the business of growing business.

In today’s episode our iconic guests Kim Darling, Laura Moran, Elijah Clark-Ginsberg. and Meghan Kenney of INBOUND. They will be giving us insight into how they choose and curate content for the event. The team will share how they break up the types of sessions to make them exciting and effective.  They will explain how they bring in the right speakers, how they evaluate and improve their content, setting expectations and so much more. You really don’t want to miss this!

We want to help keep you up-to-date with the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. This is all for you!

How To Subscribe:

Click here to watch the show live and get email notifications of new episodes.

Subscribe via iTunes: Video & Audio or Audio Only

Click here to subscribe via RSS (non-iTunes feed): Video & Audio or Audio Only

Follow our iconic guests on Twitter:

Kim Darling of INBOUND(@kimdarling)

Laura Moran of INBOUND(@lsmoran)

Elijah Clark-Ginsberg of INBOUND(@eclarkginsberg)

Meghan Kenney of INBOUND(@megkenney06)

Will Curran of Endless Events (@itswillcurran)

Alex Plaxen of Little Bird Told Media (@APlaxen)

Check out the epic resources mentioned in this episode:

INBOUND

INBOUND(Twitter)

HubSpot

HubSpot Blog

The INBOUND Studio(Facebook)

INBOUND Channel(YouTube)

Bizzabo

Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead(Book)

INBOUND(Twitter)

Asana

What are chatbots? More or less a chatbot is a program which takes a process that is chat driven and makes it consistent for a user (they give the same answers each time unlike a human would) and a well-programmed bot allows easy interaction with a human. You typically see chatbots disguised as “live chats” on websites. It feels like a human speaking to you, but it’s a chatbot! It is a mix of AI and person-driven tech. So now that we know what chatbots are, what types of organizations use chatbots? How do they even get their information? As an event prof, you are probably also wondering how events can use chatbots. We are going to cover all this and more today.

In this episode of #EventIcons our guests Elizabeth Glau of EventBots by Sciensio and Paul Earnden of Prodo are going to answer the questions above. Our guests will also share their unique ideas on how to use chatbots. They will talk about what they like and dislike about chatbots. We will go over what types of events chatbots will be a good fit at and much more! This isn’t an episode you want to miss.

We want to help keep you up-to-date with the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. This is all for you!

How To Subscribe:

Click here to watch the show live and get email notifications of new episodes.

Subscribe via iTunes: Video & Audio or Audio Only

Click here to subscribe via RSS (non-iTunes feed): Video & Audio or Audio Only

Follow our iconic guests on Twitter:

Elizabeth Glau of EventBots by Sciensio(@elizabethglau)

Paul Earnden of Prodo(@paulearnden)

Alex Plaxen of Little Bird Told Media (@APlaxen)

Check out the epic resources mentioned in this episode:

EventBots

Prodo

What’s a Chatbot… and Why Should We Care? [The AV Life Episode 69]

BizBash Live: Florida 2018

Social Wall

Machine Learning Crash Course

L2inc

Cema (Corporate Event Marketer Association) is a booming community. With 800 members and growing, CEMA needs to be on your radar. CEMA focuses on relationships and conversations first. This is what allows the organization to continue to thrive and set themselves apart from other associations. If you are looking for an extremely valuable association to become a member of this could be for you!

In this weeks episode of #EventIcons our guests Kimberley Gishler of CEMA (Corporate Event Marketing Association), and Tom Spano of OpenX will be giving you the inside scoop on CEMA. They will talk about how you could become a member and why it is the best association. Our panel will also tackle event sponsorship, the current state of the event industry and so much more!

We want to help keep you up-to-date with the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. This is all for you!

How To Subscribe:

Click here to watch the show live and get email notifications of new episodes.

Subscribe via iTunes: Video & Audio or Audio Only

Click here to subscribe via RSS (non-iTunes feed): Video & Audio or Audio Only

Follow our iconic guests on Twitter:

Kimberley Gishler of CEMA (Corporate Event Marketing Association)(@cemaonline)

Tom Spano of OpenX(@tomspano)

Tahira Endean of BCIC (@TahiraCreates)

Check out the epic resources mentioned in this episode:

CEMA (Corporate Event Marketing Association)

OpenX

Haute Dokimazo

Event Details of Haute Dokimazo

CEMA Summit

Upcoming and Industry Events

Non-Obvious 2018 Edition: How To Predict Trends And Win The Future (Non-Obvious Series)(Book)

Events can be super wasteful, from water and energy consumption to food waste there are a lot of areas we can improve upon in terms of planning sustainable events. What does planning sustainable events mean? What do you need to keep in mind when making your event more sustainable? Why should event planners really care? Can you really make a big impact on our world by planning sustainable events? If these questions are spinning through your mind you are in the right place!

In today’s episode our Iconic guests Chance Thompson of Salt Palace Convention Center and Tracy Stuckrath of Thrive! Meetings & Events will guide you through everything you need to know about sustainable thinking at events and how you can implement some simple tactics to create a more sustainable event. If you ever wanted to know more about how to limit food waste at events, shrink your carbon footprint,  or how to have conversations with your venue about sustainability you are in the right place! We will cover this and so much more about sustainable thinking at events below!

We want to help keep you up-to-date with the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. This is all for you!

How To Subscribe:

Click here to watch the show live and get email notifications of new episodes.

Subscribe via iTunes: Video & Audio or Audio Only

Click here to subscribe via RSS (non-iTunes feed): Video & Audio or Audio Only

Follow our iconic guests on Twitter:

Chance Thompson of Salt Palace Convention Center(@3FootedCat57)

Tracy Stuckrath of Thrive! Meetings & Events (@tstuckrath)

Will Curran of Endless Events (@itswillcurran)

Brandt Krueger of Event Technology Consulting (@BrandtKrueger)

Check out the epic resources mentioned in this episode:

A Sustainable Mind Podcast

SMG Salt Lake Green Team – Environmental Policy (the all-ruling code!)

SMG Salt Lake Green Team – Sustainable Events Program (the outward facing doc we send clients, partners, vendors, etc.)

2018 Diversion Tracker

Salt Palace Solar Array

SPCC Case Study – Salt Palace Event, doTERRA, Brings Impact to Local Arts Programs

SPCC Case Study – CCA Global Leaves Salt Lake a Stronger Community

Video for ASAE

PHOTOGRAPHY – Creative Donation and Reuse

United Nations – Climate Action Now Carbon Offsetting

TerraPass

Salt Palace Convention Center Website

Mountain America Expo Center Website

Visit Salt Lake Website

Utah Food Services Website

PSAV Website

Events Industry Council (EIC) Sustainability Website

EIC Sustainability Newsletter Archive and Signup

EIC Webinar Series

APEX Standards Website

Top Tips for Sustainable Event Planning

EIC Infographics (carbon, water, plastic)

Radisson Blu Water Program (water reduction, 2017 IMEX-EIC Innovation in Sustainability Award Winner)

South Beach Food & Wine Festival – Florida International University (food rescue)

Rareform (banners to bags)

MEET GREEN

Alternative Event Venues are a huge and growing trend this year. In fact, we listed it as one of our emerging event trends for 2018. Attendees and planners alike are growing tired of the standard meeting spaces and ballrooms. As an industry, we are pushing the boundaries and definition of where events can be held. But how do you find these alternative event venues? What do you have to keep in mind when planning at an alternative venue? Are there really major differences from planning an event at a standard ballroom?

In this episode of #EventIcons our iconic guests Cindy Y. Lo, DMCP of Red Velvet Events and Babs Nijdam of Sequoia Partnership will discuss everything you need to know about alternative event venues. They will discuss what you need to know to be prepared for an alternative event venue. Why venue walkthroughs are so important. What benefits they see from offering clients to step outside the ballroom. The challenges they face working with clients at alternative event venues and so much more! You do not want to miss this episode! Lets jump in.

We want to help keep you up-to-date with the latest and greatest! Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!

You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Subscribe now to watch live! (We’ll remind you of upcoming episodes.) We would love for you to join us LIVE and bring your questions for our icons. This is all for you!

How To Subscribe:

Click here to watch the show live and get email notifications of new episodes.

Subscribe via iTunes: Video & Audio or Audio Only

Click here to subscribe via RSS (non-iTunes feed): Video & Audio or Audio Only

Follow our iconic guests on Twitter:

Cindy Y. Lo, DMCP of Red Velvet Events (@RedVelvetEvents)

Babs Nijdam of Sequoia Partnership (@Babs_Nijdam)

Tahira Endean of BCIC (@TahiraCreates)

Check out the epic resources mentioned in this episode:

Red Velvet Events

Sequoia Partnership

Behind the Red Velvet Curtain: Build and Run the Event Planning Business of Your Dreams(Book)

ARTIS

BizBash

PCMA

Google Docs

EXHIBITOR Magazine