Voice Your Brand

SEO is a year-round strategy – which means it’s never too late (or too early) to start working on it. In today’s episode, we speak with Remi Audette, an award-winning SEO specialist and founder of brand-building SEO agency Sunday Best. 

You’ll learn Black Friday specific SEO tactics you can implement at any time during the year, along with Remi’s top recommendations for a sales-ready website to take you through the shopping season and beyond. 

⁠Download the Black Friday Workbook⁠ to plan out your Black Friday marketing strategy.

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Connect with Remi Audette

Sunday Best Digital Agency website

⁠Instagram⁠

⁠LinkedIn⁠

Connect with Nell Casey:

⁠Instagram⁠

⁠LinkedIn⁠

Are your Facebook ads ready for Black Friday? Running paid campaign advertising can be a great way to reach new and existing customers right when they're ready to spend.

But ad costs also skyrocket in late-November. So preparation and planning is essential to maximise ad spend and hold onto your profit.

Tenai Seymour is a multi-award winning digital marketing specialist, founder of Ads Haus, mother, partner, and a seriously focused small business owner who knows that social media advertising and behavioural science go hand in hand – whether you believe it or not.

In this episode of Voice Your Brand, we chat all things Facebook ads for Black Friday Success.

Download the Black Friday Workbook to plan out your Black Friday marketing strategy.

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Connect with Tenai Seymour

Ads Haus website

Instagram

LinkedIn

Connect with Nell Casey:

Instagram

LinkedIn

Mia Fileman is an expert marketing strategist and founder of Campaign Del Mar. Her hard hitting, no BS marketing expertise is honed by 20 years in the industry. Including a decade of brand management roles for global consumer brands Vegemite, Kraft, Maybelline and BIC in France. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company and Better Marketing. And a full-time trainer, mentor and consultant who works with SMEs and marketers to drive business results.

In this episode of Voice Your Brand, host Nell Casey speaks with Mia about some of their favourite Black Friday campaigns from years past and the lessons that brands can use when planning their own campaigns.

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Campaigns and brands mentioned in this episode:

LNDR: Black Friday is for keepers.

Wallacks 

Cards Against Humanity

Merry People

Everlane

Jones Road Beauty

How Brands Grow by Byron Sharpe

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Download the Black Friday Workbook to plan out your Black Friday marketing strategy.

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Connect with Mia Fileman

Campaign del Mar website

Instagram

LinkedIn

Connect with Nell Casey:

Instagram

LinkedIn

Kellee Erickson is the founder of online children’s bed linen brand Little Human Linens

Since starting her business, Kellee’s approach to Black Friday marketing has changed completely. Now, she bases her entire annual marketing strategy around the Black Friday sales season.

In this episode of Voice Your Brand, host Nell Casey speaks with Kellee about how she plans for Black Friday, balancing her brand’s values with sales, and some of the common pitfalls she sees in the small business world.

Connect with Kellee:

Little Human Linens

@littlehumanlinens

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Connect with Nell Casey:

Instagram

LinkedIn

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⁠Download the Black Friday Workbook⁠ to plan out your Black Friday marketing strategy.

Season 2 of the Voice Your Brand podcast is all about Black Friday strategies for small businesses.

But we're not talking straight discounting. It's all about helping you position your brand to make the most of the spending season, so you can build your audience, grow your sales and ride that wave into 2025.

Whether you think it’s a ridiculous consumerist American holiday, or not, one thing is for certain – if you’re a retailer that sells online, you cannot ignore Black Friday entirely.

I’m not doing this alone. I’ve lined up a heap of expert marketers across a range of fields, including Meta ads, Google ads, SEO, campaigns and more. And I’ll also be featuring small business owners who have successfully and strategically used Black Friday sales for their business growth.

We don’t need a new year to set new goals, but there’s something so nice about a fresh slate to make some big plans. And with the whole of 2021 ahead, now’s the time to think about where you want to take your business and what you want to achieve this year through a bit of reflection, breaking down those goals into bite-size chunks and setting aside the time to work on the things that matter most to you.

Welcome to Episode 8 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.

If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place.

I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online.

Today I’ll be talking about:

• Why set goals?
• There’s more than one way to set a goal
• Imagine your goals a year from now
• How to choose your goals
• How to plan goals with the ‘SMART’ concept
• Converting your goals into action 

I’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening. And make sure you hit the subscribe button so you never miss an episode.

Links:
Reach out on Insta @fetecreative
Or visit fetecreative.com.au

Have you wondered how someone goes from government spy to brand copywriter? No? Oh well, today you’re going to learn anyway.

This episode is your chance to get to know more about how I got to be the host of a podcast, and what’s happening next for Fete Creative in 2021.

Welcome to Episode 7 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.

If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place.

I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online.

Today I’ll be talking about:

• My first business as a teenager and what it taught me
• What I studied at Uni and how it might surprise you (hint: it wasn’t comms!)
• Moving from Canberra to Melbourne
• How my new hobby of salsa dancing led to another unexpected business venture
• Discovering my love of content writing but discovering I did not love WFH life
• Turning my passion for writing into a business
• Finding a community of business folks and how it changed the game for me
• Launching the Fete Creative brand 
• And a sneak peek at what’s next for Fete Creative in 2021

I’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening. And make sure you hit the subscribe button so you never miss an episode.

Reach out on Insta @fetecreative
Or visit fetecreative.com.au

Ah social media. Love it or hate it, as an ecommerce brand it’s an essential way for you to reach new customers and build your community.  But how do you make it work for you without sapping your time and energy?

My guest today has the answers. In today’s episode we’re sharing tips for a sustainable social media that’ll help you make the most of the Christmas season and well into 2021.

Today I’m joined by Chelsea Berman from Blossom Media.  Chelsea is a social media specialist who works with ecommerce businesses to build go-to brands and create vibing online communities 

Welcome to Episode 6 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.

If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place.

I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online.

Today we’ll be talking about:

• Why Chelsea started Blossom Media
• Chelsea’s approach to sustainable social media
• Having a plan as a way to make social media less stressful
• What advantages smaller ecommerce brands have over the big brands
• The process of working with a social media strategist
• Which brands are doing a great job on social media
• How Covid has impacted social media reach this year
• What brands can do now to get things ready for Christmas

I’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening. And make sure you hit the subscribe button so you never miss an episode.

Reach out on Insta @fetecreative
Or visit fetecreative.com.au

Reach Chelsea on Insta @blossommedia_
Or visit blossommedia.com.au

As a small ecommerce business with a similarly sized marketing budget, how do you compete with the big players?

My guest today has a wealth of experience working with some of the biggest ecommerce brands out there and now helps small businesses create epic marketing strategies no matter their size.  On today’s episode, we’re talking all things brand building and how to prep your ecommerce business for Christmas in these Covid times.

Today I’m joined by Charlie Bland from Dear Charlie Marketing.  Charlie is an ecommerce marketer who offers legit marketing training and strategy, delivered in a fun and friendly way that you can actually understand.  Charlie has a wealth of marketing strategies and ideas for ecommerce brands which we’ll dive into. We’re also going to talk about marketing in the lead up to Christmas and how the coronavirus might change your marketing strategy.

Welcome to Episode 5 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.

If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place.

I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online.

Today we’ll be talking about:

• Charlie’s background and vast experience
• What it’s like working with big brands like Boohoo and ASOS
• The size of e-commerce in the UK vs in Australia
• Why did she decided to start Dear Charlie Marketing
• what advantages/disadvantages smaller ecommerce brands have over the big brands
• Charlie’s top tips for ecommerce businesses right now
• Adapting brand voice to navigate e-commerce during a pandemic
• And the impact of Covid on Christmas shopping this year and what small brands can do to prepare

I’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening. And make sure you hit the subscribe button so you never miss an episode.

Links:
Reach out on Insta @fetecreative
Or visit fetecreative.com.au

Reach Nikki on Insta @dearcharliemarketing
Or visit dearcharliemarketing.com/

Sure, sounding good is important. But when it comes to your business, you’ve got to look the part as well.

Your visual identity goes hand-in-hand with your brand voice. But that goes way beyond a beautiful logo.

On today’s episode I’m joined by Nikki of Seedling Digital to talk about how you can create a stunning visual presence that conveys your message and converts your customers.

Nikki is a digital designer whose speciality is helping women in business develop a cohesive online presence that's clear, that's memorable, that converts.  She creates gorgeous visual identities for businesses of all kinds. In this ep, we’re talking specifically about ecommerce businesses and how your visual identity ties into your brand personality and voice.

Welcome to Episode 4 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.

If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a million directions when it comes to marketing your ecommerce brand, you’re in the right place.

I’m your host Nell Casey, the founder of Fete Creative – an ecommerce copywriting agency that writes things for brands that sell online.

Today we'll be talking about:

• What led Nikki to create Seedling Digital
• How Nikki approaches the creation of a visual identity
• How important it is to understand the brand’s voice when creating their visual identity
• What can business owners do if they feel like there is a mis-match between the visual identity and voice
• What issues can crop up when it comes to ecommerce websites
• How can business owners incorporate UX principles into their website

I’d love for you to screenshot and tag me on Instagram @fetecreative to let me know you’re listening.  And make sure you hit the subscribe button so you never miss an episode.

Links:
Reach out on Insta @fetecreative
Or visit fetecreative.com.au

Reach Nikki on Insta @seedlingdigital
Or visit seedlingdigital.com.au/