Google has stated that voice search accounts for 20% of its mobile queries. For context, half of all search queries originated on mobile devices. This frequency of voice search use shows how relevant this technology is to brick-and-mortar locations, altho it’s worth noting that elsewhere in the cited research it’s clear that consumers are using voice search to get information on businesses of which they’re already aware, rather than discovering new ones. For now. We still have to see how advertising and promotion will work in voice assistants, however it’s a good strategy to start on voice search today and evolve as the platform grows. Remember that it’s more important to be the first that it’s to be the best.

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Creating voice apps can be easy even if you are not a developer. In this flash briefing we list resources you can leverage when building for voice first platforms like Alexa and Google Home. Find the full transcript and links at http://voicefirstweekly.com/flashbriefing/flash-briefing-2-resources-to-create-voice-apps-without-knowing-how-to-code/

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Should brands have a persona in voice platforms or keep neutral? In this flash briefing we discuss two conflicting views on the matter.

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