When attacked by an overwhelming military force such as Russia, a country has only one chance at survival: Gaining the support of other nations. To accomplish this, it is necessary to inform about the atrocities and the suffering the invaders are bringing to your country. The increased international interest in the war in Ukraine overwhelmed Ukrainian State authorities. To ensure a steady flow of information Ukraine’s PR Army was created. Most of them are PR specialists who have been working with influencers since the first days of the invasion. Valentina Sarzhevska who is a PR Communications Manager at Favbet is part of the PR Army.