In this episode of Voices in the Channel, we're joined by Jay Ball, CEO of Flotek Group, to explore what it really takes to scale a business in today's fast-moving IT channel.

From his early career to building a high-growth MSP in South Wales, Jay shares his journey, leadership lessons, and the realities of growing a successful business in a competitive market. We discuss the importance of culture, hiring and retaining talent, and why education is key when working with partners.

The conversation also dives into modern go-to-market strategies, the value of face-to-face relationships in sales and acquisitions, and why consistency and hard work still sit at the heart of sustainable growth in the channel.

If you're interested in business growth, leadership, and what it really takes to scale an MSP, this episode is for you.