In this episode of Voices in the Channel, we're joined by Steven Heinsius, Vice President Product Management & Marketing EMEA at Westcon-Comstor, to explore what it really takes to bridge the gap in a multi-generational workforce.

We discuss how the workplace is evolving and how organisations can build stronger, more inclusive teams by embracing different perspectives, experiences, and ways of working. Steven shares insights on fostering creativity, encouraging collaboration, and ensuring every team member feels valued, regardless of age or experience.

At the heart of the conversation, the strongest teams are built not on sameness, but on respect, curiosity, and the willingness to learn from each other. When generations connect, innovation follows.

Tune in and join the conversation.

In this episode of Voices in the Channel, we're joined by Jay Ball, CEO of Flotek Group, to explore what it really takes to scale a business in today's fast-moving IT channel.

From his early career to building a high-growth MSP in South Wales, Jay shares his journey, leadership lessons, and the realities of growing a successful business in a competitive market. We discuss the importance of culture, hiring and retaining talent, and why education is key when working with partners.

The conversation also dives into modern go-to-market strategies, the value of face-to-face relationships in sales and acquisitions, and why consistency and hard work still sit at the heart of sustainable growth in the channel.

If you're interested in business growth, leadership, and what it really takes to scale an MSP, this episode is for you.

In this episode of Voices in the Channel, we’re joined by Steph Hackney, Senior Channel Marketing Manager, UKI & Nordics at OpenText, and Larisa Lucaciu, Business Transformation Leader – UKI Vector at Lenovo, for a candid conversation on women in the channel and why this is not an “overdone” topic, but one that still demands visibility, celebration, and action.

We explore their experiences across the tech industry, from breaking into the channel to progressing into leadership roles, and the importance of continuing to spotlight women shaping the sector. The discussion highlights practical advice, career insights, and the power of community in driving meaningful, lasting change.

If you’re interested in building a more inclusive tech industry and hearing honest perspectives from women shaping it, join the conversation.

Welcome to the very first episode of Voices of the Channel - and we’re starting with a big one.

I’m joined by Erin McLean, Chief Marketing Officer at Cynomi, to tackle a question that’s everywhere right now: is AI the end of human creativity in marketing?

We get into the rise of “AI slop” and how MSPs and vendors can actually stand out in a market that’s louder, and more automated, than ever before. We also talk about the uncomfortable side of AI (yes, the slightly creepy bits), the misconceptions around it being either a magic fix or a total replacement for humans, and where the human touch still makes the real difference.

If you’re trying to figure out how to use AI without losing authenticity, then this one’s for you.

This is just the beginning.

No description provided

It used to be pink in the evening.

Now it's yellow and green.

All the colors change with the seasons.

And I'm the same old me.

Weeds growing up through the ceiling.

Climbing into my dreams.

A vine hanging down and I'm reaching.

It's not as far as it seems.

Welcome to the DigiTalk podcast, where our editor Phil Alsop discusses the latest industry news.

Welcome to the DigiTalk podcast, where our editor Phil Alsop discusses the latest industry news.

Welcome to the DigiTalk podcast, where our editor Phil Alsop discusses the latest industry news.

Welcome to the DigiTalk podcast, where our editor Phil Alsop discusses the latest industry news.