In this episode of Voices in the Channel, we’re joined by Alex Walsh, Regional Vice President at Keepit, to explore how high-performance teams are built through trust and shared ownership, without relying on pressure or fear.

Drawing on his leadership experience, Alex discusses what it really takes to create a strong team culture, and how shifting from control to empowerment allows teams to set their own standards for success. He reflects on why stepping back as a leader can often lead to stronger outcomes.

The conversation also explores burnout in the channel, the importance of protecting wellbeing, and why sustainable performance depends on leaders actively managing pressure rather than passing it down.

This episode offers a practical and honest look at how high performance can be achieved in a healthier and more sustainable way.

In this episode of Voices in the Channel, we’re joined by Craig Sharp, Owner and Founder of Abussi, to explore the journey from hands-on IT technician to business leader, and what it really takes to make that transition successful.

We discuss the difficult shift from doing the technical work yourself to stepping back, delegating, and trusting others to take ownership. Craig shares honest insights on how leadership is less about technical expertise and more about communication, strategic thinking, and building the right team around you.

The conversation also dives into challenges such as burnout, decision fatigue, and changing customer expectations, alongside the growing importance of empathy and hiring for attitude as much as skill.

Ultimately, this episode is about recognising your strengths, knowing when to let go, and understanding that leadership is a path, but not the only route to success in the channel.

Listen to the full episode now to hear Craig’s insights and key lessons from his leadership journey.

In this episode of Voices in the Channel, we’re joined by Hayley Carter, CEO of ESSENTIA, to explore one of the industry’s most pressing challenges: attracting talent, retaining it, and the critical role workplace culture plays in both.

We look at how expectations around work are changing, including flexible working, shifting ideas of productivity, and the impact of age-related stereotypes in the workplace. Hayley shares candid, real-world insights from leading a people-focused organisation and what it really takes to build teams that last.

We also discuss why culture is no longer a “nice to have” but a fundamental driver of business success, and what leaders need to focus on to get it right.

Listen now to hear what it takes to build a workplace where people stay, grow, and thrive.

In this episode of Voices in the Channel, we’re joined by Steven Heinsius, Vice President Product Management & Marketing EMEA at Westcon-Comstor, to explore what it really takes to bridge the gap in a multi-generational workforce.
We discuss how the workplace is evolving and how organisations can build stronger, more inclusive teams by embracing different perspectives, experiences, and ways of working. Steven shares insights on fostering creativity, encouraging collaboration, and ensuring every team member feels valued, regardless of age or experience.
At the heart of the conversation, the strongest teams are built not on sameness, but on respect, curiosity, and the willingness to learn from each other. When generations connect, innovation follows.
Tune in and join the conversation.

In this episode of Voices in the Channel, we’re joined by Jay Ball, CEO of Flotek Group, to explore what it really takes to scale a business in today’s fast-moving IT channel.
From his early career to building a high-growth MSP in South Wales, Jay shares his journey, leadership lessons, and the realities of growing a successful business in a competitive market. We discuss the importance of culture, hiring and retaining talent, and why education is key when working with partners.
The conversation also dives into modern go-to-market strategies, the value of face-to-face relationships in sales and acquisitions, and why consistency and hard work still sit at the heart of sustainable growth in the channel.
If you’re interested in business growth, leadership, and what it really takes to scale an MSP, this episode is for you.

In this episode of Voices in the Channel, we’re joined by Steph Hackney, Senior Channel Marketing Manager, UKI & Nordics at OpenText, and Larisa Lucaciu, Business Transformation Leader – UKI Vector at Lenovo, for a candid conversation on women in the channel and why this is not an “overdone” topic, but one that still demands visibility, celebration, and action.

We explore their experiences across the tech industry, from breaking into the channel to progressing into leadership roles, and the importance of continuing to spotlight women shaping the sector. The discussion highlights practical advice, career insights, and the power of community in driving meaningful, lasting change.

If you’re interested in building a more inclusive tech industry and hearing honest perspectives from women shaping it, join the conversation.

Welcome to the very first episode of Voices of the Channel - and we’re starting with a big one.

I’m joined by Erin McLean, Chief Marketing Officer at Cynomi, to tackle a question that’s everywhere right now: is AI the end of human creativity in marketing?

We get into the rise of “AI slop” and how MSPs and vendors can actually stand out in a market that’s louder, and more automated, than ever before. We also talk about the uncomfortable side of AI (yes, the slightly creepy bits), the misconceptions around it being either a magic fix or a total replacement for humans, and where the human touch still makes the real difference.

If you’re trying to figure out how to use AI without losing authenticity, then this one’s for you.

This is just the beginning.