Why This Episode Matters for Hospice Leaders
When families hesitate, your census suffers. In this episode, you’ll learn practical language and field-tested frameworks to move families from fear to clarity, earn clinician buy-in, and empower your team to follow through without getting “salesy.”
What You’ll Learn (At A Glance)
- Eligibility Vs. Readiness: How to guide families without pressure
- The “Hospice Bank Account” Analogy: A simple way to explain the Medicare benefit
- Demystifying Meds: Reframing morphine myths into quality days
- Clinician Education That Works: Micro-trainings and data points that earn buy-in
- Leadership & Growth: “Trust but verify,” ride-alongs, and operational follow-through
Episode Highlights & Takeaways
Understand Eligibility Vs. Readiness In Hospice Admissions
Families often say “We’re not ready.” Samuel shows you how to separate readiness (emotional) from eligibility (clinical) using questions, checklists, and empathetic phrasing so decisions feel confident, not coerced.
Use The Medicare “Hospice Bank Account” To Educate Families
Explain that the hospice benefit is something families have already paid into. This bank-account analogy makes coverage, DME, and supplies easy to grasp and reduces cost anxiety.
Replace fear-driven narratives with a clear plan for comfort and goals (e.g., attending a reunion, one last fishing trip). Families remember outcomes, not jargon.
Win Clinician Buy-In With Data And Follow-Up
Short, focused lunch-and-learns, readmission impact, and timely feedback loops help physicians and NPs recognize hospice-eligible patterns sooner and refer with confidence.
Lead Field Marketing with Trust and Accountability
“Trust but verify” your marketers. Ride along, remove operational blockers, and keep promises (equipment, supplies, weekend availability). Empowered teams deliver better experiences and more qualified referrals.
Guest Bio: Samuel Powell
With over 18 years in customer service and more than a decade in sales and marketing, I’ve dedicated my career to helping organizations strengthen their impact through leadership, compassion, and connection. Using both my professional experience and my personal experience, I am passionate about hospice teams and the way they can elevate their marketing, inspire their people, and create meaningful experiences for every family they serve.
Connect With Samuel:
Guest Links:
- LinkedIn: https://www.linkedin.com/in/samuel-powell-9628a6145/
- Company: https://www.powellmarketinginnovation.com/
Resources For Hospice Owners & Administrators
- Family Education Toolkit Ideas: Eligibility checklist, “bank account” one-pager, DNR explainer
- Clinician Micro-Training Topics: Eligibility indicators, readmission reduction, handoff scripts
- Field Marketing Framework: Visit cadence, value-based touchpoints, follow-up templates
Need More Qualified Hospice Referrals?
If your hospice isn’t showing up in Google’s Map Pack or you want more high-intent calls, our team can help, from Google Business Profile optimization and reviews to local SEO and conversion-focused websites.
Hospice Care Marketing (HCM): hospice-only expertise, full-funnel strategy, and results you can measure.
FAQ: Hospice Leadership & Marketing
Learn More
If you’re a hospice leader looking for strategies to better support families, let’s connect: Schedule a Free Strategy or call (877) 959-5849.
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