In this episode of Voices of Hospice Leadership, Brian Frantz sits down with Sannie Lee, Area Director of Sales at Suncrest Care in Sacramento. Sannie shares how a “boots on the ground” approach—built on visibility, consistency, and a strong internal culture—has helped Suncrest stand out in a crowded market.

From avoiding “muffin marketing” to building real relationships with referral partners, Sannie dives into what it takes to grow hospice census the right way. Whether you're an owner, executive, or leader looking to scale your impact, this episode is packed with real-world insight from the front lines.

Topics Covered:

• The “Suncrest Difference” and what makes their care model unique
• Why consistency in referral relationships is everything
• The role of community events and local partnerships
• Building culture through intentional hiring
• Advice for hospice owners ready to grow

Tune in and discover why hospice is truly a place where the heart meets healthcare.

https://www.linkedin.com/in/sannielee/

Interested in being a guest on the show? Reach out today!

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Get our book: https://www.hospicecaremarketing.com/book

Schedule your Leadflow Acceleration Session by going to https://www.hospicecaremarketing.com/schedule 

 _____________________________________ 

Connect with us: 

https://www.youtube.com/@hospicecaremarketing

https://www.facebook.com/hospicecaremarketing

https://x.com/HospiceCareMktg

https://www.linkedin.com/company/hospice-care-marketing/

https://www.instagram.com/hospicecaremarketing/ 

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#HospiceMarketing #Hospice #MarketingPlan #LeadGeneration #HospiceCareMarketing #LocalService #BusinessPlanning #GrowthStrategy

In this powerful episode of The Voices of Hospice Leadership, host Brian Frantz sits down with Keely Vacca, Hospice Administrator at Elara Caring, to explore the personal and professional journey that led her into hospice leadership. From early inspiration during nursing school to guiding teams through the challenges of end-of-life care, Keely shares what continues to drive her passion for this meaningful work.

Topics include:

• The emotional rewards and realities of hospice care
• Leadership insights from the front lines
• How to cultivate compassion and resilience in a demanding field

Whether you’re a seasoned provider or just beginning in hospice care, Keely’s perspective is one you won’t want to miss.

Tune in and discover why hospice is truly a place where the heart meets healthcare.

https://www.linkedin.com/in/keely-vacca-msn-rn-9a0143102/ 

Interested in being a guest on the show? Reach out today!

_____________________________________ 

Get our book: https://www.hospicecaremarketing.com/book

Schedule your Leadflow Acceleration Session by going to https://www.hospicecaremarketing.com/schedule 

 _____________________________________ 

Connect with us: 

https://www.youtube.com/@hospicecaremarketing

https://www.facebook.com/hospicecaremarketing

https://x.com/HospiceCareMktg

https://www.linkedin.com/company/hospice-care-marketing/

https://www.instagram.com/hospicecaremarketing/ 

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#HospiceMarketing #Hospice #MarketingPlan #LeadGeneration #HospiceCareMarketing #LocalService #BusinessPlanning #GrowthStrategy

In our very first episode, host Brian Frantz sits down with Lisa Glynn, R.N., and Co-Founder of Golden Rule Hospice, to discuss what sets her hospice agency apart in the highly competitive Atlanta market. Lisa shares her journey in hospice care, the founding of Golden Rule Hospice, and how the company has grown over the past nine years.

They dive into the challenges of marketing hospice services, the power of online presence and reviews, and the importance of building strong relationships with families, patients, and referral partners. Lisa also shares the unique services Golden Rule Hospice offers, including their industry-leading patient retention, transitional care program, and commitment to maintaining a compassionate, dedicated team.

If you're a hospice provider looking to grow your business or a healthcare professional interested in the industry, this episode is packed with insights on branding, patient care, and the future of hospice.

Tune in to hear Lisa's inspiring story and learn how strategic marketing and a commitment to quality care can make a difference in the lives of patients and families.

https://goldenrulehospice.com/

https://www.facebook.com/goldenrulehospice/

Interested in being a guest on the show? Reach out today!

_____________________________________ 

Download our book: https://www.hospicecaremarketing.com/book

Schedule your Leadflow Acceleration Session by going to https://www.hospicecaremarketing.com/schedule 

 _____________________________________ 

Connect with us: 

https://www.youtube.com/@hospicecaremarketing

https://www.facebook.com/hospicecaremarketing

https://x.com/HospiceCareMktg

https://www.linkedin.com/company/hospice-care-marketing/

https://www.instagram.com/hospicecaremarketing/ 

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#HospiceMarketing #Hospice #MarketingPlan #LeadGeneration #HospiceCareMarketing #LocalService #BusinessPlanning #GrowthStrategy 

Welcome to the Voices of Hospice Leadership Podcast. Check out this episode to learn who we are, what you can expect from this podcast and why you should listen.