In this episode of Voices of Revenue, Alicia sits down with Deidre Hudson — GTM strategist, marketing disruptor, and bold leader — to rethink what go-to-market truly means today.

Deidre shares why she rejects MQLs, how customer-first marketing is reshaping B2B, and why curiosity is one of the most underrated leadership superpowers. 

She opens up about building psychological safety, aligning teams with data and transparency, and her philosophy of “critique in private, celebrate in public.”

We also dive into the rise of women in SaaS, the power of expanding your network, and the courage it takes to own your voice as a leader.

If you’re ready to rethink GTM with a more human, impactful lens — this conversation is packed with insights.

🎙️ Voices of Revenue is back with Season 2! To kick things off, we’re joined by Christina Garnett, fractional Chief Customer Officer, to dive deep into what it really means to create unforgettable customer experiences.

In this episode, Christina shares her vision for customer care, from truly understanding your customer persona and buyer profile, to striking the right balance between human touch and AI in customer interactions. She also reveals strategies for building strong, positive relationships—so customers don’t just reach out when something’s wrong, but also when they’re celebrating success.

✨ If you’re looking to elevate your customer relationships and transform satisfaction into long-lasting loyalty, this conversation is one you won’t want to miss.

What are the essential elements needed to drive the best-performing sales team? In this episode of Voices of Revenue, Alicia Brocal,  Revenue Operations at Think Revops, sits down with Dustyn Smith, Co-Founder and CRO at Hemodata.

Dustyn shares his insights from years of experience in sales leadership and enablement, discussing the importance of finding the right team, creating a clear plan, and ensuring team buy-in and execution. He emphasizes that success is a byproduct of following a well-thought-out plan and trusting the process.

Learning directly from the pioneers, the ones who are sculpting the SaaS sector: this is the mission of our podcast 'Voices of Revenue'.  And Speaking about game changers in Revenue strategy, who better than Pete Crosby?

Pete Crosby, CEO and Cofounder at Revelesco, brings us his vision on the most essential strategy of all: how orchestrate the message based on the Buyer Journey. 

Discover in our 3rd episode all the details about his framework and how is so important to master your go-to-market strategy. 

In our second episode, we talk with Emmanuel Dollé, Chief Revenue Officer at ETX-Majelan, leader in auto mobility and chairman at his own investment fund, "Leap Invest" 

Along with his new project at the head of the revenue strategy at ETX-Majelan, Emmanuel has become an expert in managing sales and marketing teams after leading direction positions in major tech company such as Meta and Google. Without forgetting his 11 years at Renault where he started performing marketing strategies for the french multinational. 

During our podcast, Emmanuel shares a real personal vision about: 

- Leadership
- Hiring process
- Projets where he invests today
- who is the person behind the title: his motivations, risks taken over his career and his secret sauce. 

The first episode of Voices of Revenue starts with a very special guest: Lisa Vecchio, VP Marketing at Aircall.

In her career we find big logos such as Forrester, Hootsuite, Expedia Group among others. Definitely, She knows really well how to change the status quo and being always herself 😎 

In "Making Impact at Scale", you can hear everything about:

👉 Lisa’s career growth story 
👉 Her experience making impact on different types of business (startup, scaleups and enterprise companies). 
👉 How she collaborates with her revenue operations colleagues and the problems they’re solving together.