This week, Paula sits down with email marketer Liz Wilcox to talk about something I think a lot of us need to hear: marketing doesn't have to be complicated to work.
Liz built a thriving $9/month membership in spite of the naysayers, because it made sense for her life and her audience.
We get into the scrappy start of her RV travel blog, why she bet on email over social media as her main channel, and how a practical skill turned into a real, sustainable business. We also talk about giving yourself permission instead of chasing validation, and what it actually looks like to build something that fits your life instead of burning yourself out in the hustle game.
If you've ever felt like marketing has to be dancing to trending music, yelling into the algorithm voice, or super complicated to work, this one's for you.
Snag Liz’s $9/month email marketing membership here👇
https://fearless4life--lizwilcox.thrivecart.com/email-marketing-membership/
Heads up…some of the links in this post/email are affiliate links, which means I may earn a small commission if you make a purchase, at no additional cost to you. I only recommend products, services, and tools I use and genuinely believe in.
Connect with Liz and grab her FREE email swipes👇
lizwilcox.com
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Have an idea for a future podcast? Email me at [email protected]
TIMESTAMPS
(2:02) - Going all in on email
(4:21) - Why consumers respond to unpolished, human advertising
(8:26) - Why Liz rejected high-ticket business pressure
(16:12) - Pricing as a long-term strategy, not a quick fix
(27:01) - Why not me? Replacing doubt with action
(29:49) - Giving yourself permission before giving yourself time
(33:03) - Why human-to-human email beats polished corporate crap
(37:08) - Paula’s results using Liz’s email marketing membership