What are the most common mistakes new podcasters make and how can they be avoided? That is the focus of this episode of Voiceworks: Sound Business as Jim Salveson speaks to Michael Olatunji, Co-founder of Outset Studio who shares his "5 Classic Mistakes That Can Kill A Podcast."

So, what should you do when a guest cancels last minute? What considerations do you need to make before you start your new podcast? How do you avoid the dreaded seven-episode "Pod-Fade"... on this show we tackle it all.

You can find out more about Outset Studios via: www.outsetstudio.com

For more information on Voiceworks and what we do head to voiceworks.ai

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It's another chance to pick the brains of someone who has "been there and done that" in this episode of Sound Business and Jim Salveson talks to Dave Masterman about his five big lessons learnt from his time in radio, podcasting and beyond.

Dave has worked with some of the biggest names in broadcasting across his time in the industry working for some of the most recognisable brands on his journey to his current role as Head of Content at Audio Always.

You can find Dave on LinkedIN here: https://www.linkedin.com/in/dave-masterman-01b214129/

You can see some of that great work Audio Always do here: https://audioalways.com/

AND if you want help with your podcasting and audio strategy then you can contact the Voiceworks team here: https://voiceworks.ai/

Learn more about your ad choices. Visit podcastchoices.com/adchoices

When it comes to audio advertising; how many words are too many?

On this episode of Voiceworks: Sound Business, Jim Salveson talks to Jason Brownlee of Colour Text who has just published new research that proves that adding too many words to your ad copy can actually impede its effectiveness.

Jason digs down into the data, shares some brilliant insight that in invaluable to advertisers and creatives and shares some practical tips on how to make your audio ads perform better.

To read the full white paper "Word Count Matters" head to the colour text website:: https://colourtext.com/workspace/files/word-count-matters-in-audio-whitepaper.pdf

The data sources mentioned by Jason as as follows:

Data source 1 - Audiotrack: https://audiotrack.co.uk

Data Source 2 - Big Audio Data Mine: https://www.radiocentre.org/research/big-audio-datamine/

and further reading comes from this interesting scientific paper about the limits of human speech-based communication: https://www.science.org/doi/10.1126/sciadv.aaw2594 

If you are interested in audio advertising then some previous Sound Business episodes of interest are:

Further listening! Great Sound Business episodes for those with an interest in audio advertising...

Making Digital Audio Work Harder For Brands: https://pod.fo/e/16c40c

Working Out What Works (Tracking and Attribution): https://pod.fo/e/1249e8

The Psychology of Sound: https://pod.fo/e/10c181

If you would like to speak to the Voiceworks team about your audio strategy head to voiceworks.ai

Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Smart 7 is a daily news podcast that brings its audience the big seven news stories of the day, seven days a week in around seven minutes. This month they launched a live experiment, replacing regular host (and co-founder) Jamie East with "Robot Jamie" a synthesised AI-generated version to deliver the daily shows.

On this episode of Voiceworks: Sound Business, Jim Salveson is joined by Smart 7 creator Liam Thompson (Virgin Radio, Classic Hits, Talk Sport) about why they took the decision to turn to AI, the benefits, the pitfalls and what role Artificial Intelligence could play in the future of audio, podcasting and radio.

You can listen to Robot Jamie on the Smart 7 for yourself here: https://podfollow.com/thesmart7

Plus, read and subsribe to Liam's radio/audio newsletter "RAudio" via: https://liamthompson.substack.com

Follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIN at https://www.linkedin.com/company/voiceworks-ai

For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Making sure creators get the best value for their content is an on-going challenge in podcasting.

Traditionally advertising and subscription models have been the "go-to" solutions to generating revenue from your show but PodFans believe there is another solution.

In this episode of Voiceworks: Sound Business, Jim Salveson speaks to Sam Sethi of "Pod Fans" a new Value 4 Value, Blockchain powered App and Website that allows podcast creators to make money from their shows in a totally different way... and it could have wider implications for the podcasting world too.

Find out more about podfans via: https://podfans.fm/

Plus you can get the latest Podcasting news and views from Sam's other project Podnews here: https://podnews.net/

If you need help with your podcast or audio strategy talk to the team at Voiceworks via voiceworks.ai

Learn more about your ad choices. Visit podcastchoices.com/adchoices

This is the third of the Voiceworks: Sound Business mini-series "Five Things I Learnt From Audio" and on this episode we hear from journalist, producer, documentary maker and one-third of the podcast Socially Distant Sports Bar Steffan Garrero.

In this series, Instead of the usual insight on audio news, technology and techniques "FTILFA" puts some of the industries most influential figures under the spot light to find out what they took away from their time in the industry.

You'll hear Stef talking about what he's learnt from working with Mike Bubbins and Ellis James on Socially Distant, share some of the tips on he thinks it takes to create a sucsessful podcast, share some insight into how exactly the Apple podcast charts work (and can be games) and try and distill what he has picked up from his 20+ years in the industry.

Further listening/reading...

"How We Gamed Our Way Into Apples Top 50 Podcasts" https://www.linkedin.com/pulse/how-we-gamed-our-way-apples-top-50-podcasts-steffan-garrero/

Socially Distant Sports Bar: https://open.spotify.com/show/6oqMCiDjJJ65OLlHOzBW8B?si=8f5c045855be480f

Breaking Breakfast: https://open.spotify.com/show/4G3Y87wrLRMd3eryMR3koi?si=426d00d649a74c19

Follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIN at https://www.linkedin.com/company/voiceworks-ai

For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai

Learn more about your ad choices. Visit podcastchoices.com/adchoices

It may well be the bedrock on which podcasting has been built on for many years but now we find many people in the industry are questioning whether or not the distribution technology is even fit for purpose.

With more and more demands being put on Podcasting and its continued growth can RSS be developed to a point where it can continue to support growing demands or do we need to look at another solution altogether?

On this episode of Voiceworks: Sound Business, Jim Salveson speaks to two podcasting experts with varying views on what the future might hold. Podnews editor James Cridland and PodPod editor Adam Shepherd, to find out how they see the future panning out for good old RSS.

You can find more from Podnews (including how to subscribe to their excellent newsletter) here: https://podnews.net/

You can find more from the Business Podcasting website PodPod here: https://www.podpod.com/

If you would to speak to Voiceworks about your audio strategy visit voiceworks.ai

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Early this year Ofcom published its 2023 survey in the podcast listening habits... and there is some telling data about the current and future state of podcast listening in the UK.

In this episode of Voiceworks: Sound Business; Jim Salveson talks to Audio/Podcast/Radio blogger Adam Bowie who has poured over the data (so you don't have to) and pulled out some of the more interesting facts and stats from the study.

To read more of Adam's thoughts and to see the data presented in easily consumable formats then check out Adams blog here: https://www.adambowie.com/blog/2023/04/ofcom-podcast-survey-2023/

If you want to speak to the Voiceworks team about YOUR audio strategy then visit: https://voiceworks.ai/

Learn more about your ad choices. Visit podcastchoices.com/adchoices

The debate around video podcasting is a popular one and one we often return to on Voiceworks: Sound Business.

There are many reasons for and against creating video content to accompany your audio product and that pendulum could be swinging further in favour of the visual option with the latest developments from Spotify.

Now a major force in Podcasting, Spotify's "Tik-Tok-ificaiton" of its platform (adding short from, vertical video previews) could prove to be a great new podcast discoverability tool and is another tick in the box of video podcasting.

On this episode of Sound Business Jim Salveson speaks to Alex Junglius, Director at production company Distorted, to get his views on the in-app changes and how it might impact the future of the medium.

You can find Alex on LinkedIN via: https://www.linkedin.com/in/alexjungius

For further listening on the virtues (and not) of video podcasting you can listen to "Why you should (or should not) make a video podcast" with Evo Terra here: https://pod.fo/e/145db3

If you want to speak to the Voiceworks team about YOUR audio strategy then visit: https://voiceworks.ai/

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Getting started in the podcasting game can be a daunting task. This episode of Voiceworks Sound Business is perfect if you are asking the question "How Do I Start A Podcast".

Jim Salveson is joined by Progressive Media's Ashley Morris who shared his top 5 tips for those wanting to dive into the world of podcasting. Looking at everything from technology to marketing to content, this checklist of tasks can help to give your new show the edge before you even hit record.

You can find Ashley on LinkedIN here: https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-0568072 and listen to the Podcasters Podcast via Spotify here: https://omny.fm/shows/the-podcaster-s-podcast

Further episodes for new podcasters:

Podcast Marketing 101: https://pod.fo/e/14f0fc

The Art of the Host Read Advert: https://pod.fo/e/12b41b

Creating a Podcast Community: https://pod.fo/e/108b8e

If you want to speak to the Voiceworks team about YOUR audio strategy then visit: https://voiceworks.ai/

Learn more about your ad choices. Visit podcastchoices.com/adchoices