How did we generate $7 million in revenue within six months in the U.S.? The answer wasn’t luck—it was a strategic shift in our position within the industry value chain. In this episode, I break down the real story behind our first breakthrough and how moving from a factory role to a market-facing role dramatically increased our profits and influence. Through two real business cases, I explain how understanding profit distribution, information flow, and channel power can completely reshape your financial model. If you’re a founder, CEO, or manufacturer feeling trapped in price wars and thin margins, this episode will challenge the way you see your business position—and show you where the real leverage lies.