Our latest podcast in the RTalks series features a freewheeling chat with Volker Haentjes, Senior Director of Platform Product Marketing at SAP, about the company’s practices, the evolution of product marketing over the years and a whole lot more.

Volker Haentjes: Technical product marketing the SAP way

We feature in-depth interviews with top executives from the world’s largest technology companies, who share their unique perspectives, practitioner’s insights and valuable expertise in the fields of sales enablement, product marketing and customer success. Listen in as we chat with industry experts to discuss the latest trends and practices.

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Volker Haentjes: Technical product marketing the SAP way

Volker Haentjes: Technical product marketing the SAP way