The Stahl model is one of the most applied consumer search models, with many
applications and an empirical background. The present paper explores an extension
where sellers have asymmetries, which is mostly excluded by the literature. Sellers
with heterogeneous numbers of stores are introduced, reflecting a typical market
structure. As in the original Stahl model, a market consists of several sellers, and
consumers, where some face a cost when sequentially searching. The paper shows
that no symmetric Nash equilibrium exists in the extension. Additional results
suggest that smallest sellers will be the ones offering the lowest prices, in line with
several real world examples provided in the paper. However, profits remain in most
cases fixed per store, making a larger firm more profitable, yet with lower quantity
sold. The findings suggest that on some level price dispersion will still exist, together with some level of price stickiness, both observed in reality.