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Warum shoppen so viele von uns bei Temu, Shein & Co., obwohl wir’s besser wissen? In dieser Folge decken wir psychologische Tricks hinter Billig-Plattformen auf.

Quellen:

Bharade, A. (2024, November 15). The app data has spoken, and Gen Z’s love for Temu is real. Business Insider. https://www.businessinsider.com/temu-hottest-gen-z-app-amazon-downloads-popularity-appfigures-2024-…

Cialdini, R. B. (1993). The psychology of persuasion. HarperBusiness.

Cialdini, R. B. (2021). Influence: The psychology of persuasion (New and expanded ed.). Harper Business.

Comparis. (2025, January 28). Beliebte China-Shops: Familien und Frauen kaufen am häufigsten bei Temu & Co. (Medienmitteilung). Presseportal.

De Koning, J., Lavanga, M., & Spekkink, W. (2024). Exploring the clothing overconsumption of young adults: An experimental study with communication interventions. Journal of Cleaner Production, 467, 142970. https://doi.org/10.1016/j.jclepro.2024.142970

European eCommerceDB (ECDB). (2024, July 19). Fast fashion brands Shein, H&M & Zara are changing European eCommerce. https://ecdb.com/blog/where-online-fast-fashion-sells-best-in-europe/4638

Eyal, N., & Hoover, R. (2014). Hooked: How to build habit-forming products. Portfolio/Penguin.

Festinger, L. (1962). Cognitive dissonance. Scientific American, 207(4), 93–106. https://doi.org/10.1038/scientificamerican1062-93

Greenpeace. (2022, November 23). Gefährliche Chemikalien in SHEIN-Produkten. https://www.greenpeace.de/engagieren/nachhaltiger-leben/shein

Hmurovic, J., Lamberton, C., & Goldsmith, K. (2023). Examining the efficacy of time-scarcity marketing promotions in online retail. Journal of Marketing Research, 60(2), 299–328. https://doi.org/10.1177/00222437221118856

Masters, K. (2023, December 13). How Shein outgrew Zara and H&M and pioneered fast-fashion 2.0. Reuters. https://www.reuters.com/business/retail-consumer/how-shein-outgrew-zara-hm-pioneered-fast-fashion-2…

Mathur, A., Acar, G., Friedman, M. G., et al. (2019). Dark patterns at scale: Findings from a crawl of 11K shopping websites. Proceedings of the ACM on Human–Computer Interaction (CSCW), 3, 1–32. https://doi.org/10.1145/3359183

Mazar, N., & Zhong, C. B. (2010). Do green products make us better people? Psychological Science, 21(4), 494–498. https://doi.org/10.1177/0956797610363538

Merritt, A. C., Effron, D. A., & Monin, B. (2010). Moral self-licensing: When being good frees us to be bad. Social and Personality Psycho

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Mirjam Stieger, [email protected], Mirjam Stieger | Hochschule Luzern, Mirjam Stieger | LinkedIn

Marcel Zbinden, [email protected], Marcel Zbinden | Hochschule Luzern, Marcel Zbinden | LinkedIn

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Horoskope wirken oft erstaunlich passend – doch warum eigentlich? In dieser Folge entlarven wir den psychologischen Trick dahinter, den sogenannten Barnum-Effekt. Und wir versuchen zu verstehen, weshalb doch die Hälfte von uns mehr oder weniger an Horoskope glauben.

Verwendete Literatur zu dieser Folge:

Angst, J., & Scheidegger, P. (1976). Tierkreiszeichen und Persönlichkeit. Sozial- und Präventivmedizin, 21(1), 39–41.  

Carlson, S. (1985). A double-blind test of astrology. Nature, 318(6045), 419–425.  

Dean, G., & Kelly, I. W. (2003). Is astrology relevant to consciousness and psi? Journal of Consciousness Studies, 10(6–7), 175–198. 

Dickson, D. H., & Kelly, I. W. (1985). The ‘Barnum Effect’ in personality assessment: A review of the literature. Psychological Reports, 57(2), 367–382.  

Forer, B. R. (1949). The fallacy of personal validation: A classroom demonstration of gullibility. Journal of Abnormal and Social Psychology, 44(1), 118–123.  

Hartmann, P., Reuter, M., & Nyborg, H. (2006). The relationship between date of birth and individual differences in personality and general intelligence: A large-scale study. Personality and Individual Differences, 40(7), 1349–1362.  

Popper, K. (1959). The logic of scientific discovery. Hutchinson. 

Quarks.de. (n. d.). Astrologie: Geschichte, Sternzeichen, Horoskop, Astronomie. https://www.quarks.de/weltall/astrologie-geschichte-sternzeichen-horoskop-astronomie/  

Snyder, C. R. (1974). Why horoscopes are true: The effects of specificity on acceptance of astrological interpretations. Journal of Clinical Psychology, 30, 577–580. 

Wiseman, R. (2007). Quirkology: How we discover the big truths in small things. Macmillan. 

Hosts:

Mirjam Stieger, [email protected], Mirjam Stieger | Hochschule Luzern, Mirjam Stieger | LinkedIn

Marcel Zbinden, [email protected], Marcel Zbinden | Hochschule Luzern, Marcel Zbinden | LinkedIn

Alle wirtschaftspsychologischen Angebote der Hochschule Luzern findest Du auf hslu.ch/psychologie.

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Macht uns Konsum glücklich? Wir tauchen ein in die Psychologie hinter Pool, Porsche und Pizza – mit spannenden Studien, überraschenden Einsichten und Gedanken für mehr Zufriedenheit.

Quellen:

Brickman, P., & Campbell, D. T. (1971). Hedonic relativism and planning the good society. In M. H. Appley (Hrsg.), Adaptation-level theory (S. 287–302). Academic Press.

Brickman, P., Coates, D., & Janoff-Bulman, R. (1978). Lottery winners and accident victims: Is happiness relative? Journal of Personality and Social Psychology, 36(8), 917–927. https://doi.org/10.1037/0022-3514.36.8.917

Dunn, E. W., Gilbert, D. T., & Wilson, T. D. (2011). If money doesn’t make you happy, then you probably aren’t spending it right. Journal of Consumer Psychology, 21(2), 115–125. https://doi.org/10.1016/j.jcps.2011.02.002

Gilbert, D. T. (2006). Stumbling on happiness. Alfred A. Knopf.

Kahneman, D., Krueger, A. B., Schkade, D., Schwarz, N., & Stone, A. A. (2006). Would you be happier if you were richer? A focusing illusion. Science, 312(5782), 1908–1910. https://doi.org/10.1126/science.1129688

Okulicz-Kozaryn, A., Nash, T., & Tursi, N. O. (2015). Luxury car owners are not happier than frugal car owners. International Review of Economics, 62(2), 121–141. https://doi.org/10.1007/s12232-015-0227-5

Van Boven, L., & Ashworth, L. (2007). Looking forward, looking back: Anticipation is more evocative than retrospection. Journal of Experimental Psychology: General, 136(2), 289–300. https://doi.org/10.1037/0096-3445.136.2.289

Van Boven, L., & Gilovich, T. (2003). To do or to have? That is the question. Journal of Personality and Social Psychology, 85(6), 1193–1202. https://doi.org/10.1037/0022-3514.85.6.1193

Waldinger, R. (2015, November). What makes a good life? Lessons from the longest study on happiness [Video]. TED Conferences. https://www.ted.com/talks/robert_waldinger_what_makes_a_good_life_lessons_from_the_longest_study_on_happiness

Weingarten, E., Duke, K., Liu, W., Hamilton, R. W., Amir, O., Appel, G., Cerf, M., Goodman, J. K., Morales, A. C., O’Brien, E., Quoidbach, J., & Sun, M. (2023). What makes people happy? Decoupling the experiential–material continuum. Journal of Consumer Psychology, 33(1), 97–106. https://doi.org/10.1002/jcpy.1332

Hosts:

Mirjam Stieger, [email protected], Mirjam Stieger | Hochschule Luzern, Mirjam Stieger | LinkedIn

Marcel Zbinden, [email protected], Marcel Zbinden | Hochschule Luzern, Marcel Zbinden | LinkedIn

Alle wirtschaftspsychologischen Angebote der Hochschule Luzern findest Du auf hslu.ch/psychologie.

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Warum vergeht die zweite Ferienhälfte gefühlt schneller? Wir tauchen ein ins „Holiday Paradox“ – mit psychologischen Erklärungen, persönlichen Erlebnissen und Tipps für längere Feriengefühle.

Quellen:

Alaybek, B., Dalal, R. S., Fyffe, S., Aitken, J. A., Zhou, Y., Qu, X., ... & Baines, J. I. (2022). All’s well that ends (and peaks) well? A meta-analysis of the peak-end rule and duration neglect. Organizational Behavior and Human Decision Processes, 170, 104149.

Block, R. A., & Reed, M. A. (1978). Remembered duration: Evidence for a contextual-change hypothesis. Journal of Experimental Psychology: Human Learning and Memory, 4(6), 656–665.

Brickman, P., Coates, D., & Janoff-Bulman, R. (1978). Lottery winners and accident victims: Is happiness relative? Journal of Personality and Social Psychology, 36(8), 917–927.

Droit-Volet, S., & Meck, W. H. (2007). How emotions colour our perception of time. Trends in Cognitive Sciences, 11(12), 504–513. 

Fredrickson, B. L., & Kahneman, D. (1993). Duration neglect in retrospective evaluations of affective episodes. Journal of Personality and Social Psychology, 65(1), 45.

Hammond, C. (2012). Time warped: Unlocking the mysteries of time perception. Canongate Books.

Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux.

Kahneman, D., & Krueger, A. B. (2006). Developments in the measurement of subjective well-being. Journal of Economic Perspectives, 20(1), 3–24. 

Kahneman, D., Krueger, A. B., Schkade, D. A., Schwarz, N., & Stone, A. A. (2004). A survey method for characterizing daily life experience: The day reconstruction method. Science, 306(5702), 1776–1780.

Rudd, M., Vohs, K. D., & Aaker, J. (2012). Awe expands people’s perception of time, alters decision making, and enhances well-being. Psychological Science, 23(10), 1130-1136.

Taylor, S. (2024). Time expansion experiences: The psychology of time perception and the illusion of linear time. Watkins.

Tulving, E. (2002). Episodic memory: From mind to brain. Annual Review of Psychology, 53, 1–25.

Wittmann, M. (2011). Moments in time. Frontiers in Integrative Neuroscience, 5, Article 66.

Davydenko, M., & Peetz, J. (2017). Time grows on trees: The effect of nature settings on time perception. Journal of Environmental Psychology, 54, 20-26.

Hosts:

Mirjam Stieger, [email protected], Mirjam Stieger | Hochschule Luzern, Mirjam Stieger | LinkedIn

Marcel Zbinden, [email protected], Marcel Zbinden | Hochschule Luzern, Marcel Zbinden | LinkedIn

Alle wirtschaftspsychologischen Angebote der Hochschule Luzern findest Du auf hslu.ch/psychologie.