Josie Ahlquist, a veteran higher ed marketing specialist, explores how higher ed marketers can guide their institutional leaders on social media. She is joined by Terisa Riley, chancellor at University of Arkansas Fort Smith, and Rachel Rodemann Putman, the associate director of strategic communications at UAFS.

In the first installment of our new live event series, Volt@, we co-hosted this virtual panel at this week’s AMA Higher Ed Symposium, a discussion that offers a lens that is both critical and prescriptive, identifying the serious challenges facing higher ed as well as tangible ways to overcome them in a way that truly benefits the institution and the student.