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Today we’re joined by Jon Black, CEO of Data Trust, the leading provider of voter and electoral data to Republican and conservative campaigns, parties, and advocacy organizations. Prior to taking the helm at Data Trust, Jon worked with the Republican National Committee as a Regional Political Director and Director of Turnout & Targeting. In our conversation, we discuss the unique role Data Trust plays in the GOP ecosystem, the challenges of maintaining a national voter file, and what data he looks to for campaign decision making.

The Business of Politics Show, hosted by Eric Wilson, is a production of Startup Caucus, an investment fund and incubator for Republican campaign technology.

Visit StartupCaucus.com to learn more.

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