Vox & Coin

What do last-minute home repairs, labor shortages, and carbon-negative rum have in common? Find out on this episode of The Last Drop, where Jake and Dave build Honeydo — an Uber-style app for handyman services that promises to demolish the honey-do list once and for all.

While sipping Kuleana Rum (a sustainable, organic spirit made from freshly harvested Hawaiian sugarcane), they map out every corner of this billion-dollar idea, from hiring 1099 contractors to disrupting entire industries with on-demand services.

Inside the episode:

🔧 Solving real-world headaches with a handyman app

Whether you’re a VC junkie, SaaS builder, frustrated homeowner, or just love watching wild ideas get the full brand + business treatment, this one’s got it all — right down to the last drop.

🎙️ Subscribe to The Last Drop and discover what happens when creativity meets commerce over a cold drink. Got a business idea worth building? Drop it in the comments — we might just make it real.

#TheLastDrop #StartupPodcast #HoneydewApp #HandymanApp #BusinessIdeas #OnDemandServices #MarketplaceModel #VentureCapital #UberForContractors #KuleanaRum #BrandBuilding #TechStartup #CreativeEntrepreneur

In this episode of Unicorn Campaigns, host Dave Valentine sits down with Gina Widjaja, the marketing force behind the Love One Today campaign targeting health professionals. Discover how she led a movement rooted in science—positioning avocados as a nutritious, evidence-based choice and elevating their place in conversations between doctors, dietitians, and patients.

🥑 In this episode, you’ll learn:

Effective strategies to build category-wide demand without focusing on selling a specific product.

Tactics for elevating avocados in physician, dietitian, and patient conversations.

Lessons on scaling a nutritious campaign across multiple meal occasions and settings.

🎯 Whether you’re in CPG, produce marketing, or trying to create brand affinity from scratch, Gina’s insights will reshape how you think about growth, perception, and purpose-driven media.

Keywords for discovery:

📲 Learn more about the Love One Today campaign at https://loveonetoday.com/ and follow Gina’s work redefining how categories create culture.

🎧 Subscribe to Unicorn Campaigns for more behind-the-scenes stories of bold marketing moves that made brands unforgettable.

What happens when a Cannes Lions-winning ad is accused of using AI to fabricate a CNN broadcast? In this episode, Jake "The Wizard" and Dave dive into the Whirlpool campaign scandal that has the marketing world buzzing. But that's just the beginning.

We explore the broader implications of AI-generated content—where's the line between innovation and deception? From doctored testimonials and AI UGC to ethical AI regulations and whether AI might actually dumb itself down over time, this episode pulls no punches.

💡 Topics Covered:

Cannes Lions AI scandal: CNN Brazil vs. Denstu

Ethics in AI advertising and user-generated content

The rise of decision-making outsourcing to AI

AI as the new “God” — Jimmy Carter's take

Sci-fi vs. reality: Are we already living in iRobot?

Google’s AI Overviews and GDPR pushback

The future of AI in everyday life and marketing

Why humans should still write their own damn emails 😅

⚡ Favorite Quote:

🎧 Whether you're a marketer, business owner, or just a curious mind, this episode digs deep into how AI is transforming—and possibly distorting—the landscape of creativity, business, and humanity.

👇 Like, Comment, and Subscribe to join the conversation.

Unicorn Campaigns – Real marketers reveal their most successful campaigns

The Last Drop – Marketing fun with fake businesses and big ideas

📲 Follow Jake @TheWizardMarketing

What do fountain pens, forest gin, and a handcrafted desk aesthetic have in common? This week on The Last Drop, Jake and Dave uncork Vellum — a luxury analog goods brand built for writers, thinkers, and anyone tired of the digital grind. As they sip Freeland Spirits’ Forest Gin (a Portland-made dry gin with locally sourced botanicals), the duo pens an entire business plan around turning high-end pens, paper, and desk accessories into must-have objects of daily ritual and timeless elegance.

Inside the episode:

✒️ Brand storytelling for luxury writing goods

📦 Packaging that feels like opening a poem

🪵 Sourcing challenges as a marketing advantage

🔁 Scarcity, heirlooms & one-of-a-kind product drops

📜 Can your brand be invitation-only… via handwritten letter?

Whether you're a luxury brand enthusiast, design nerd, analog romantic, or just someone who loves watching wild business ideas come to life, this one’s for you — all the way down to the last drop.

🎙️ Subscribe to The Last Drop and discover what happens when creativity meets commerce over a cold drink. Got a wild business idea? Drop it in the comments — we might just build it next.

#TheLastDrop #LuxuryBrand #AnalogLife #StationeryAddict #FountainPens #CreativeEntrepreneur #FreelandGin #BrandBuilding #MarketingPodcast #ProductDesign #BusinessIdeas #DeskGoals

In this episode of Unicorn Campaigns, host Dave Valentine sits down with Niccolò Gloazzo, a former Nike marketer turned growth leader at Kettle & Fire, the premium bone broth brand redefining what it means to win in the DTC and retail space. From performance-driven playbooks to brand partnerships that break category norms, Niccolò shares what it takes to scale smart — even in uncertain times.

🔥 In this episode, you’ll learn: How Niccolò transitioned from global giant Nike to the fast-paced, high-stakes world of Kettle & Fire and DTC strategy. Why product quality is non-negotiable — and how it underpins loyalty across both digital and in-store shoppers. The tactics that help Kettle & Fire bridge online marketing with retail media, and why omnichannel consistency is crucial for growth. How influencer marketing and brand collaborations open new audiences and drive full-funnel performance. What consumer behavior is telling us in an age of economic uncertainty, and how premium brands can still thrive.

🎯 Whether you're running paid campaigns, launching a wellness CPG brand, or exploring how to connect online and offline, Niccolò’s insights on marketing, strategy, and leadership deliver the goods. Keywords for discovery: Kettle and Fire, Niccolò Gloazzo, bone broth brand, DTC marketing, retail media strategy, influencer campaigns, omnichannel growth, brand loyalty, consumer behavior trends, performance marketing podcast, CPG marketing, Unicorn Campaigns podcast

📲 Learn more at kettleandfire.com or follow them on social to see how premium wellness meets premium marketing.

🎧 Subscribe to Unicorn Campaigns for more behind-the-scenes stories of wildly successful marketing moves that built brands worth raving about.

In this episode of Vox & Coin, hosts Jake “The Wizard” Tlapek and Dave Valentine take a wrecking ball to some of the most dangerous and costly myths in marketing—from the belief that marketing ends at the sale to the idea that slapping up a logo means you have a brand.

💡 Spoiler: If your CMO thinks their job ends once someone buys… you’re in trouble.

✨ This episode covers: Why “marketing ends at acquisition” is a myth that kills retention The real cost of building an in-house marketing team vs. hiring an agency Why Google punishes your AI content dump (yes, really) The secret math behind SEO success (and how AI messes it up) Why nobody reads every word on your website—and what they actually do instead What the F-pattern is and how it should shape your page design and copy

🧠 Plus: “Marketing is the setter, not the spiker”—a volleyball analogy for your funnel A live cost breakdown of in-house vs. agency SEO (with eye-popping numbers) The truth about copywriting: it’s all about the hole, not the drill Rapid-fire mythbusting: hosting, logo design, content velocity, Google Ads, and more Why Liquid Death and Minecraft trailers are chef’s kiss examples of brand mastery

🎯 Whether you’re an eCom brand scaling to 8 figures, a scrappy founder on your 3rd pivot, or a CMO tired of internal politics, this episode arms you with the insight (and firepower) to stop wasting time on bad ideas—and start leading marketing that actually works.

Search-optimized keywords: marketing myths 2025, agency vs in-house marketing, SEO content strategy, AI content Google penalty, branding vs logo, customer retention vs acquisition, digital marketing strategy podcast, website copywriting tips, F pattern content design, hiring a marketing agency vs team, bad marketing advice myths, SaaS marketing podcast, ecommerce growth tips, behavioral marketing strategy.

💥 It’s blunt. It’s brutal. It’s the myth-busting episode your CMO needs to hear. Need help growing without falling for the usual marketing lies? Visit us at voxandcoin.com or follow Jake @wizardmarketing and Dave @realdeval.

🎙️ Subscribe and drop us a review—so more brands, founders, and marketers can stop following bad advice and start building brands that last.

What do cereal, puzzles, and a dash of murder mystery have in common? Find out on this episode of The Last Drop, where Dave and Jake crack open a deliciously clever business idea: Cereal Killer – a monthly subscription box that delivers unique cereals paired with interactive puzzles straight to your doorstep.

As they sip a crisp Fonio Lager from Our Culture Brewing Company, the duo dives deep into:

Branding and packaging innovation Nostalgia-driven marketing (decoder rings, anyone?)

Subscription mechanics and unit economics

Collaborating with puzzle makers and legacy cereal brands

The big question: better ingredients vs. better storytelling

Whether you're a cereal connoisseur, puzzle fanatic, or just love watching business ideas come to life with a side of banter, this episode is packed with insight, strategy, and laughs — all the way down to the last drop.

Subscribe to The Last Drop and discover what happens when creativity meets commerce over a cold drink. Got a wild business idea? Drop it in the comments – we might just build it next.

In this episode of Unicorn Campaigns, host Dave Valentine sits down with Tyler, the founder of Morning Mugs, a Baltimore-based coffee shop that’s redefining the café experience one color sleeve at a time. What started as a playful mug game in an office kitchen turned into a full-blown brand movement — with lines out the door and customers dreaming in purple.

🔥 In this episode, you’ll learn:

How Morning Mugs grew from a quirky Instagram guessing game into a brick-and-mortar business with a devoted local following.

The brand psychology behind Tyler’s color sleeve game — and how it turned a daily coffee run into a joyful, gamified ritual that sparks emotional connections.

Why Tyler believes “people don’t buy what you sell, they buy why you sell it,” and how that belief shapes every customer touchpoint, from seasonal specials to event appearances.

The secrets to creating consistent brand experiences across locations without losing the fun, flavor, and founder energy that built the brand in the first place.

How Tyler handles the shift from operator to CEO, builds marketing into his weekly rhythms, and protects his time and focus like a true brand leader.

🎯 Whether you’re building a food & beverage brand, launching a brick-and-mortar store, or just want to turn customers into storytellers, Tyler’s approach to joy-first marketing and playful consistency is packed with inspiration.

Keywords for discovery:

📲 Follow @morningmugscoffee on all platforms or stop by one of their Baltimore locations to play the color game yourself.

🎧 Subscribe to Unicorn Campaigns for more behind-the-scenes stories of wildly successful marketing moves that built brands worth raving about.

In this episode of Vox & Coin, hosts Jake “The Wizard” Tlapek and Dave Valentine break down why most brands butcher the customer journey—and how to fix it with intentional design, strategic delight, and marketing that actually anticipates what your customer needs next.

💡 Spoiler: If your post-purchase flow starts with a receipt and ends with silence, you’re doing it wrong.

✨ This episode covers:

Why a receipt is the worst thing to send right after a purchase

How Apple, Disney, and Chuck E. Cheese build delight into every step

Why your customer's next problem should be your next offer

Real onboarding tips that turn “buyer’s remorse” into brand loyalty

How dentists, HVAC techs, and SEO teams can crush the customer experience

The art of re-enrollment: bringing customers back to their original vision

What we can learn from Walkmans, Moldy Whoppers, and Chrome’s dino game

🧠 Plus:

Confetti UX, dopamine hits, and why packaging is a marketing channel

Designing for what hurts after purchase—before your customer even notices

Why customer delight isn’t fluff—it’s retention

The hidden moments that turn one-time buyers into loyal fans

🎯 Whether you're an eCom brand, agency owner, or SaaS startup, this episode gives you the playbook to stop losing customers after the sale—and start creating moments they’ll actually remember.

Search-optimized keywords:

💥 It’s insightful. It’s unexpected. It’s the wake-up call your customer journey needed.

Need help mapping your journey or upgrading your onboarding flow? Visit us at voxandcoin.com or follow Jake @wizardmarketing and Dave @realdeval.

🎙️ Subscribe and leave a review—so more founders, creatives, and brand builders can stop sending receipts and start building relationships.

In this episode of Unicorn Campaigns, host Dave Valentine chats with Ken Newman, the VP of Marketing at Zebra Pen — a brand that's quietly revolutionizing how we think about something as simple as writing. From songwriter competitions to fortune cookie fortunes, Ken’s creative strategies prove that even the most everyday products can spark unforgettable campaigns.

🔥 In this episode, you’ll learn: How Zebra Pen created national buzz by aligning with National Songwriters Day and spotlighting undiscovered artists who still write lyrics by hand. The origin of the iconic “Find Zen in Your Pen” campaign — and how it evolved from a product differentiator into a movement around mindfulness and mental health. Why Zebra invested in a 3D animated zebra mascot, and how simple packaging changes helped consumers finally “get” the brand. The wild marketing idea that put Zebra Pen inside millions of fortune cookies—and why it worked. Ken’s leadership philosophy, shaped by years as a coach and educator, and why great marketing starts with great internal culture and management.

🎯 Whether you’re selling tech, tools, or tangible goods, Ken’s story is a masterclass in emotional branding, out-of-the-box campaigns, and staying relevant in a digital-first world.

Keywords for discovery: Zebra Pen marketing, songwriting campaign, pen and paper movement, find zen in your pen, creative brand strategy, consumer product campaigns, coaching leadership in marketing, product storytelling, Ken Newman Zebra, Unicorn Campaigns podcast, fortune cookie marketing, songwriting sweepstakes, mental health awareness marketing, small budget big brand impact

📲 Follow Ken on LinkedIn and explore Zebra Pen’s campaigns at zebrapen.com — and don’t miss their ZenOffice videos on YouTube for a clever twist on office culture.

🎧 Subscribe to Unicorn Campaigns for more behind-the-scenes stories of wildly successful marketing moves that built brands worth raving about.