Watch a preview our exclusive interview with Ido Wiesenberg, Co-Founder and CEO of Voyantis.

As the #market has shifted from 'growth at all costs' to a focus on efficient growth, Voyantis entered the picture with a cutting-edge #platform designed to help brands acquire higher-value customers while maximizing #LTV.

We started by discussing the #importance of finding the right #CoFounder, the idea of founder–market fit, and what the early days of Voyantis looked like at the beginning of 2020.

This led us into a #CaseStudy on how the platform works in practice, using the food delivery space as an example. Powered by #AI, Voyantis’ platform operates across 2 main layers:

1) #Prediction – Leveraging AI to analyze data and achieve up to 90% accuracy in predicting customer value.

2) #Activation – Using a #SignalEngnerring to connect insights directly to marketing channels such as Facebook, TikTok, Google Ads, and a company’s own website, enabling #smarter acquisition of future customers.

We then explored their #GTM strategy and what differentiates Voyantis from others in the space - particularly their positioning as a #PrescriptiveAI platform rather than just predictive AI.

Beyond Voyantis, Ido also serves as a #mentor at Techstars, which led us to discuss his role there and how much he has learned from working with other entrepreneurs.

And Ido’s alternate-universe #profession? 🎸🥁🎶

Check our new website:

https://www.boardroomclub.net

Check out our new YouTube Channel:

https://www.youtube.com/@BoardroomClub

Interviewers: Yossi Garmazi & Jason Woolf.

#tech #ai #data #customer #GTM

Chapters:

00:00 Intro

01:01 Problem Selection Criteria

06:12 Impact of COVID and AI

11:00 Future of Marketing KPIs

17:38 Big Tech Partnerships

22:17 Miro Case Study

24:38 Enterprise vs. SMB Strategy

25:33 CEO Challenges and Scaling

27:06 CMO vs. Growth Teams

27:48 Predictive vs. Prescriptive AI

29:48 Leadership and Mentoring

31:35 Coffee with historical figure of choice

32:33 Advice for Entrepreneurs

33:07 Personal Hobbies

33:35 Mentor Influence

34:48 Favorite Movie

35:10 Sources of Motivation