Has anyone noticed that there is a generational divide these days? Today we have 4 very defined Generations working side-by-side. Generation Y are also called Millennials or Digital Natives and working with Baby Boomers and Traditionalist. Ever wonder why this is an issue all of a sudden?
And WHY is Generation X being ignored?
Our guest today is Brad Szollose (Zol-is)…and he is a global business adviser and the foremost authority on Generational Issues and Workforce Culture Strategies who specializes in helping businesses large and small ignite their business productivity.
Author of the award-winning, international bestseller Liquid Leadership: From Woodstock to Wikipedia, Brad is a former C-level executive of a publicly traded company that he cofounded that went from entrepreneurial start-up to IPO in three years; the first Dot Com Agency to go public on NASDAQ. His company K2 Design, experienced 425% hyper-growth, due in part to a unique management style that won his company the Arthur Andersen NY Enterprise Award for Best Practices in Fostering Innovation among his workforce.
Today, Brad helps smart companies like Dell and MasterCard, understand just how much technology has transformed a new generation, and how that impacts corporate culture, management interaction, expectations, productivity and sales in The Information Age.