Wagner Live

Wagner Live

By WGNR SoundsBusinessMarketing
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Wagner Live episodes

  • S1 E50: The Power of Listening to Your Audience
    Have you noticed that the most interesting person/brand you want to talk to is usually a better listener than a talker?

    In this episode of Wagner Live, we talk about the power of listening to your audience and crafting your messaging to what is relevant to them.

    Listen in to learn why brands that harness listening are going to be more successful than those that don’t.

    What You’ll Discover:
    - Why it’s time to stop talking about yourself and instead listen.
    - Get to know your audience and listen to them.
    - Ensure your communication and messaging are relevant to the interests of your audience.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.
    5 min
  • S1 E49: Free Wi-Fi is Good For Business
    In this episode, Wágner shares the value of businesses offering free Wi-Fi to their customers. Some of the benefits may not seem as obvious as one may think.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.
    14 min
  • S1 E48: Emerging Technology's Impact on Retail
    With Sears, Macy's, JCPenney, and several other retailers closing hundreds of stores nationwide, it's clear that the "Amazon effect" has made a big impact.

    How will we shop in the future? Will all shopping be online? Wágner addresses a growing shift from brick-and-mortar retail to eCommerce by answering these questions and more.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.
    20 min
  • S1 E47: The Danger For Women in Creative Jobs
    The Harvey Weinstein scandal has reopened a very sad yet important dialogue regarding how women are victimized in the workplace by men.

    In this episode, Wágner discusses how women in creative jobs are often victims of sexual harassment, sexism, demoralization, and sexual assault and what can be done to make it stop.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.
    34 min
  • S1 E46: The Reality of Virtual Offices
    In this episode, Wágner discusses how offices have evolved from traditional models to fully functional mobile offices and coworking spaces.

    What's the future of the office and should you even consider one?

    Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.
    23 min
  • S1 E45: Ad Agencies Must Think Like Consultants
    What's the point of sending customers to your clients if they are not prepared to handle or keep them?

    In this episode, Wágner dos Santos discusses how today's marketing and advertising agencies need to be part business consultants as well.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.
    19 min
  • S1 E44: The Growing Importance of Hispanic Marketing
    In this episode, Wágner interviews a leading Hispanic communications expert, public speaker, and author, Hernan Tagliani. He is also the President of the Hispanic advertising agency, The Group Advertising.

    Hernan's latest book, The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant, helps CEOs and marketing executives get the answers they need to develop a strong and successful multicultural strategy. You can purchase his book on Amazon.com.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.
    47 min
  • S1 E43: Hustle is a Dirty Word
    Do you do the hustle or should you be a hustler? What does it all mean and should you even care?

    In this episode, Wágner discusses a word that has arguably taken on a new meaning over the last couple of years - hustle.

    Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.
    13 min

About Wagner Live

From the publisher's feed

A business and marketing podcast that tells it like it is without the fluff. It's honest, direct, and raw. Hosted by Wágner dos Santos, an advertising agency veteran who has owned multiple businesses since the age of 17. You might say that he's a tad bit qualified.