Wagner Live

Wágner interviews Jessica Korthuis, a powerhouse brand strategist with a systematic approach to marketing and a robust understanding of brand management, user-experience, agile and lean methodologies, the customer buying journey and building sustainable business models.

Jessica most recently launched SOHUIS, a digital communications consulting company that designs comprehensive communication strategies for global initiatives dedicated to sustainability, innovation and social impact.

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In this episode, Wágner blows the lid off the fakes and imitators that pollute social media with teachings despite their lack of experience.

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In this episode, Wágner dos Santos discusses the evolution of television, both in the physical sense and the content it displays.

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Wágner interviews Tara Hunt – author, influencer, YouTube personality, and principal of Truly Social Inc.

Tara Hunt was named one of the Most Influential Women in Technology (Fast Company) as well as a Woman to Watch in Entrepreneur Magazine.

She wrote The Whuffie Factor/The Power of Social Networking (published in 7 languages), is a conference speaker and co-founded the international Coworking movement.

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Wágner interviews Ross Brand – a former radio on-air personality, reporter, and show host. Given his passion for live video, Ross created Livestream Universe to highlight those broadcasters and brands producing high-quality content via various live streaming platforms.

Ross hosts 3 monthly shows: #LivestreamNews, #LivestreamSports, and #AskTheExpert. He is also the co-founder of HR Avant-Garde. A popular guest lecturer on social media, HR, and career-related topics at NYU, Ross helps organizations and individuals optimize and maximize their social media presence and digital marketing campaigns.

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In this episode, Wágner discusses the differences between client service and client partnership and how to forge successful relationships with clients.

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Have you ever wondered how technological advancements have impacted the arts and media industry? Whether positive or negative, there’s no denying that the digitization of the media industry has completely evolved over the past few decades.

In this episode of Wagner Live, we have Carlos Phoenix talk about his career in the arts industry and how it has shifted as technology evolved. Carlos is an art director, illustrator, film and video producer, live video personality, former advertising agency professional, and also spent some time in the music business.

Listen in to learn how the live video streaming service has shifted the dynamics for content creators, plus the challenges that come with it.

What You’ll Discover:
[3:22] Carlos talks about his background and the early days of his career in advertising.
[8:27] He describes his career journey in film, illustration, and music and video production.
[14:32] How his love for arts has evolved over the years and developed into a passion for live video streaming.
[20:14] How technology has advanced so far and the unsolved puzzle of live video streaming monetization.
[26:53] How to overcome your fears and pursue your passion even when monetization challenges exist.
[30:16] Carlos on a media website project he’s working on and the audience he’s looking to target.
[34:52] The positives and negatives of digitization of the arts and media industries.

Connect With Carlos:
Instagram: https://www.instagram.com/carlosphoenix/
Twitter: https://twitter.com/carlosphoenix

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Where do you fit as a marketer on social media? Are you properly being social? You’ll be surprised that your brand isn’t at all keeping the social in your social media.

It’s a turn-off when all you talk about as a brand is yourself, that’s the last thing people on social media want to hear. How then do you properly socialize with your audience without turning them off?

In this episode of Wagner Live, we talk about the guidelines to help you properly socialize with your audience on social media. Listen in to learn why your audience only cares about your brand’s sincerity, honesty, and realness and not the brand voice.

What You’ll Discover:
• Why it’s a turn-off when a brand comes off as salesy and pushy on social media.
• Your audience doesn’t care about your brand voice but your human characteristics.
• Brand perception can be a barrier to connection if you don’t invest in honest and sincere connections.
• Brands are defined by their audience – allow your audience to dictate the conversation without controlling them.
• Always listen to your audience for feedback and to improve customer service.

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Did you know that ninety percent of employees in pet-friendly workplaces feel highly connected to their company’s mission? Not only that, they’re fully engaged with their work and are willing to recommend their employer to others. This is according to a recent study conducted by Nationwide in partnership with the Human Animal Bond Research Institute.

In this episode of Wagner Live, we talk about the benefits of pet-friendly workplaces. Listen in to learn why you should start thinking of ways to incorporate pet-friendly benefits in your company.

What You’ll Discover:
• Why pet-friendly workplaces are preferred more than non-friendly ones.
• Why pet-friendly workplaces are seemingly supportive and rewarding.
• Why you should consider incorporating pet-friendly benefits in your company.

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Have you used an ad agency for your business before, and why would you consider using one? An advertising/marketing agency is a company responsible for helping you execute your marketing plan in order to meet your goals and objectives.

In this episode of Wagner Live, we talk about advertising agencies and how to find the right one to help move the needle for your business. Listen in to learn why you shouldn’t look at an ad agency as an expense but as an investment toward the growth and success of your business.

“Sometimes an ad agency of five is going to do better work for you than an agency of two hundred plus.”

What You’ll Discover in this episode:
• How an ad/marketing agency supports you execute your marketing plan.
• Why you might want to consider a smaller ad agency over a large ad agency.
• The factors to consider when looking to hire an ad agency.
• The importance of an agency that’s willing to be your partner and move the needle for your business.

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