Product Marketing Life

Wait...we're product-led now? Here's how to get everyone on board


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So… you’re making the leap to a product-led hybrid model? Cool. Now, how do you break the news without causing chaos? In this short clip, Mark Assini and Umang Sejpal dive into the do’s and don’ts of communicating a strategy shift—so your team actually gets on board (instead of panicking)

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Product Marketing LifeBy Product Marketing Alliance

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3.6

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