This episode of Wake and Bank I interview Jena Perez, co-owner of Mind Tricks cannabis infused Toffee. She talks about her line of delicious Toffee that comes in a variety of amazing flavors (my favorites are the PB&J and the Coconut Creme Pie). Their company offers both medicated and unmedicated toffee, so anyone anywhere in the world can enjoy these treats.

She discusses her business, which started as a family recipe that her and her siblings put a twist on. Their candy was such a hit amongst friend it turned into their own brick and mortar candy store in San Diego called Sweet Bricks. After launching their cannabis infused products, their business took off and due to complications of the MMJ industry they decided to close the brick and mortar store and focus solely on their medical brand.

Download this episode today to hear more about this wonderful product, how it’s made, and where you can find some of this delicious Toffee in California!

• Social media makes it tough for the Cannabis industry.
• Started with a brick and mortar store in San Diego, SweetBricks.
• Mind Tricks took over and Sweet Bricks, unfortunately, closed.
• There’s a potential in the future to open Cannabis stores that aren’t a dispensary.
• Great flavors available like Cookies and Cream, PB&J, Salted Dark Chocolate, Brownie, Smores, and Coconut Cream Pie.
• Based on original family recipe.
• Their toffee is made with CO2 extracted cannabis oil.
• Lower doses are office.
• Dosing is hard with toffee, as each piece is hand broken.
• There are non medicated Mind Tricks available for people all over the world.

Mind Tricks Website

Mind Tricks Instagram

Where to find MindTricks

Today I am honored to be joined by Jennie Argie of Baked at Home, which sells and ships mixes specifically designed for use with cannabis. Their mixes are delicious, and engineered in a way to work very well with cannabis, which has the benefit of allowing the consumer to dose and select the strain according to their exact needs. Baked at Home is moving the cannabis industry forward, and I am so pleased to be able to interview Jennie on this episode of Wake and Bake.

• Practicality, ease of use, and speed are important to the cannabis community
• Many people will substitute canna oil for regular oil in their cooking, with good results
• Edibles need to embrace a very wide variety of foods, because of the varying dietary restrictions of those who benefit from cannabis
• One of the main advantages of cooking for yourself is creating the dose and choosing the strain that works for your specific body and needs

BakedAtHomeCompany.com

Elise McDonough from High Times is joining us on this episode to talk about a huge range of cannabis topics, from the “fun” culture of cannabis cuisine, to reasons why cannabis should be considered a preventative medicine. We’re talking about the moment in history that we find ourselves in, what the trajectory looks like, and why it looks like we’re at a tipping point. Enjoy!

• Fun is often one of the most important ingredients in cannabis cooking culture
• Early on, “beyond the brownie” was an important distinction for cannabis cuisine
• Cannabis should be looked at and used almost as if it were any other ingredient
• We’re at a tipping point where enough people have seen the benefits of cannabis, to where the overall impression is changing
• Each cannabis strain is a unique medicine, and we’re just starting to figure that out
• There’s a push to demonize one aspect of cannabis, when the whole plant is the most effective
• Cannabis needs to be looked at carefully as a preventative medicine as well
• It’s important to let people know about microdosing and non-psychoactive ways of taking cannabis
• While many chefs opt to try to take the cannabis taste out, others try to work with it

HighTimes.com

EliseMcDonough.com

Most people don’t even consider the potential for cannabis infused foods to take the form of a high dining experience, but my guests today, Lindsey and Barbie, are talking about how MJU High Dining is creating exactly that! In addition, we’re talking about the importance of education in the space, of physical, in-person meetings and connections, as well as some in-depth tips on how to cook with cannabis. Bon appetit!

• A lot of people come to the world of edibles with negative connotations and experiences
• Education is an essential part of the journey towards more understanding and widespread, responsible use
• Physical, in-person events should be an important part of cannabis education going forward
• You must clean the bud BEFORE you infuse it, to remove a lot of the herbaceous taste
• People need to learn that cannabis can be infused to a far larger variety of foods than the normal, most common choices
• People getting into the cannabis industry need a network, or community, if like-minded people

HighDining.club

MJU High Dining on Facebook

Tahnee Shah was diagnosed with stage 4 liver cancer and given 3 months to live. Shortly thereafter, she started medicating with cannabis, and stopped taking 20 of her 22 daily pills immediately. In 60 days, her cancer had shrunk by 30%, and now, 3 years later, she is still growing stronger everyday.

I’m speaking with Tahnee on the podcast today to learn more about her story and experience with cannabis, how it has helped her, and how it can help others.

• Dealing with something like cancer, the number of drugs can be just too much for your body to handle
• Tahnee stopped 20 of the 22 pills she was on when she started using cannabis
• After starting chemo with cannabis oil every night, within 60 days the cancer shrank 30%
• Medicating with cannabis needs to be just one of several lifestyle steps in order to see results
• There’s a stigma about cannabis as a gateway drug, which is now not only false, but in the case of medicinal cannabis, the opposite is true, is it takes you off of other unhealthy drugs
• After you defeat the side-effects of the drugs, your body has the strength to fight back

TahneesMedicine.com

The world of cannabis is moving forward at a historically fast rate, and Levo is on the forefront of building an industry of fantastic edible products. Levo is an infuser to help you infuse your butters and oils with cannabis in a way that is delicious, and is exact to your specific needs. Today I am talking with the founder of Levo, Christina Bellman, about all things edibles and infusing. Enjoy!

• Most infusers use blades to grind the herb into the oil, and that makes the cannabis taste far too strong
• Levo steeps the cannabis instead of grinder, for a less strong cannabis taste
• Levo is bringing industry standards to the cannabis industry, and is an appliance that you can be proud to have on your counter
• Exact temperature control is essential to the process of steeping
• It’s not all about hiding the cannabis flavor, but sometimes complementing them can work very well too

LevoOil.com

Today’s episode is a short exploration of an incredible new device called TCheck, which tests cannabutters and cannaoils for their exact potency, so that you can know exactly how to do it yourself and do it right, when you’re cooking or baking with cannabis. Enjoy!

• TCheck will tell you the exact potency of the cannabutter or cannaoil that you make
• Most people don’t have the expertise and experience to dial in amounts accurately

TCheck.me

The company Incredibles is doing a lot in the world of edibles. From the care they take in sourcing and understanding the people they work with through every phase of production, to the fantastic products they produce, Incredibles are setting the industry standard for edibles. Learn what they’re doing, and what it means for the cannabis industry as a whole, on this episode of Wake and Bake!

• When the older generation can see the difference that cannabis and edibles can have on people in pain and people who need it, they can become more aware of the good it is doing
• People in this industry who are succeeding are the people who aren’t making it about themselves, but the people they are helping
• Education is a huge part in helping consumers to really enjoy edibles
• Tracking where and who you are working with is essential to producing quality edibles

ILoveIncredibles.com

With the continued march towards cannabis becoming mainstream, there are large strides being made in creating a consumer branding experience that is engaging, memorable, and points toward the quality of the product, and that is exactly what Lola Lola is doing. With some of the most beautiful packaging anywhere, they they are leading the charge in creating exactly what the industry standard will be for quality and branding. Enjoy this episode of Wake and Bake!

• There is a lot of work to be done in making cannabis products really consumer grade and marketable products in the way they look and are presented
• There is a lot of education to be done around the the intricacies of cannabis and even the enjoyment of cannabis
• There is a huge amount of space right now for producers in the cannabis industries to create the industry standards for quality and branding, and Lola Lola is at the forefront of this

LolaLola.com

With the recent changes in laws regarding cannabis all around the world, there is a lot of work to be done in educating people about the plant, its uses and benefits, as well as dispelling some of the common beliefs surrounding cannabis culture and what that means. Weedmaps is on the forefront of that process, and this conversation with Lance Lambert, head of operations at Weedmaps, digs into what that means practically for both consumers and anyone involved in the cannabis industry today.

• Weedmaps connects dispensaries and doctors with patients and consumers
• While cannabis connects and transcends all generations and demographics, certain favor different avenues of consumption
• Teaching people how to properly use cannabis, especially in this climate with big progress in legalizing both recreational and medical cannabis, is very important
• Weedmaps is moving into the educational side of cannabis, as well as the lifestyle
• Now that cannabis is legalized for recreational use, medical use will probably be looked at more seriously
• When you start to dig into the effects of THC vs. CBD, you start to realize that the broader image of cannabis culture might be very wrong

WeedMaps.com