In this episode, I’m breaking down the E.A.T. Framework—Energy, Attention, and Time—and how these three pillars can help you thrive in 2025. I’ll share practical, personal strategies like creating environments that fuel your growth, staying present by managing your attention, and using your time more intentionally. Tune in for simple, actionable tips to level up your life and make this your best year yet.

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Mario tackles the common issue of overburdening people with requests for their time. He introduces a more straightforward strategy designed to secure more meetings and boost your chances of getting in the door to increase your chances for success.

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Podcast Show Notes:

Explosive growth!

Relying on data from Cumulus Media.

Financial Figures:

Traditional media (TV, billboards, radio) seeing reduced reach.

Podcasting space is gaining more attention now and in the foreseeable future.

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In this episode of “Wake Up and Level Up,” we’re going to talk about something powerful – your invisible trait. Yes, everyone has one, including you! It’s that unique value others see in you, but you may not fully recognize it in yourself. Your invisible trait is your superpower, something you do so effortlessly that you underestimate its significance.

But don’t overlook it! Embracing and honing this trait can lead to incredible opportunities and accomplishments. It’s time to take action and reveal your hidden potential.

Here’s a simple yet impactful two-step process for discovery. First, grab a pen and paper and jot down what you believe you excel at. Reflect on your strengths and passions. Next, reach out to your friends, family, and peers. Ask them this question without giving any hints: “What do you think I excel at?” Their answers might surprise you, uncovering aspects you never realized.

Understanding and embracing your invisible trait can be a game-changer for your journey. So why wait? Unleash your superpower and make 2023 a year of soaring success. Take the first step today by identifying and harnessing your unique gift.

And hey, before you go, we’d love to hear from you! Share your thoughts with us through the survey link in the show notes. Your feedback will help us create the most relevant and informative content for you.

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The Podcast Summit was packed with hundreds of podcasters, learning, sharing, connecting. I was honored to be a keynote speaker breaking down building your personal brand for big opportunities and how to create content and get money from brands to pay for it.

Here are my episode notes:

Podcasting’s Growth and Advertiser Spending: Podcasting is experiencing explosive growth, with advertisers spending $2.3 billion on podcast advertising in 2023, expected to rise to $4 billion by 2025. Even small podcasts can attract brand sponsorships and ad revenue due to the increasing availability of funds.

Brands Investing in Niche Audiences: Brands are increasingly investing in podcasts with small, passionate, and engaged niche audiences. They recognize that such podcasts deliver better returns on their investment.

Benefits of Getting Brand Deals: Securing brand deals offers significant advantages, including financial support to execute podcast ideas, the ability to hire staff and improve equipment, and enhanced credibility. Additionally, associating with brands can lead to more speaking opportunities.

Red Flags in Podcast Monetization: Avoid immediately setting pricing for your podcast. Instead, engage in conversations with potential advertisers. Going directly to marketers, based on your niche and audience, can enable you to charge a premium for ad placements.

YouTube for Podcast Discovery: YouTube has become the primary platform for podcast discovery. To leverage this trend, podcasters are encouraged to create video content, such as audiograms, which combine audio with visuals, appealing to a wider audience and participating in the YouTube strategy.

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In this episode, we discuss the challenge of capturing people’s attention and how to effectively reach your desired audience. We introduce a proven formula to secure positive responses and share real-life proof of its success.

Key Points:

Package a 90-second or less video sales letter showcasing your personality and providing evidence of your skills or expertise.

Capturing people’s attention

Welcome to “Wake Up and Level Up,” a brief and inspiring podcast designed to jumpstart your day. In under three minutes, we provide tactical advice to give you direction and decisive action to implement today. Perfect for entrepreneurs, creators, and professionals seeking a morning jumpstart.

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Main Points:

Mario talks about the new app, Threads! It is a new text-based social messaging app from Meta (formerly known as Facebook) with over 100 million users within a few days of its launch.

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Today we are diving into a subject that will make you rethink the value of your time. With an average of 720 hours available to us each month, after subtracting sleep, work, eating, and other basic activities, we still have about 230 to 280 hours for productivity.

As we reach the halfway point of 2023, now is the perfect time to reassess. It’s a great time to plan for the remaining six months.

Key Points:

Thank you for joining us and investing your valuable time in listening to this episode. Until next time, remember: you have the power to make the most out of every single hour in your day. Go seize them!

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In this episode, Mario Armstrong explores a profound Chinese proverb, “Sleeping in the same bed, but dreaming different dreams,” which paints a vivid picture of how people can share a physical space, yet their minds can be in completely different places. This proverb is applied to the challenges entrepreneurs often face when their visions don’t align with those of their family members, partners, clients, or stakeholders. How can we not only share the same “bed” but also dream the same “dreams”?

Here’s what you can expect from this episode:

Mario reminds listeners that sharing a bed and dreaming the same dreams is about communicating clearly, understanding and aligning with your partners, and being flexible based on feedback.

IMPORTANT NOTE FOR YOU: 

Please answer my listener survey, it will only take you 90 seconds to do and its critical for our planning:

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