Forget about how many followers you have. If your identity isn’t clear, people will scroll right past. In this episode, I sit down with Matt Purcell, one of Australia’s Top Personal Brand experts, to unpack why most business leaders stay invisible online - and how to fix it. Matt breaks down the “House of Personal Branding” framework, the mistake even million-dollar founders make, and the one shift that separates forgettable content from trusted authority.

Connect with Matt Purcell: Instagram: https://www.instagram.com/mattpurcellofficial

Connect with Me:

Instagram: https://www.instagram.com/benjaminhandler/

Linkedin: https://www.linkedin.com/in/benhandler2012/

Website: https://www.buyersagentinstitute.com.au

 

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