Book a meeting.
Dan is wrapping up the five-part go-to-market series with the step most companies skip. This is the weekly cross-functional meeting that makes every other piece of the strategy accountable.
Dan walks through who needs to be in the room and who shouldn't be yet, what metrics to track each week, how to use what you're learning to pivot across verticals, and when to start bringing the CEO in. He also walks through how this meeting evolves from weekly to monthly as the team builds trust and the system runs on its own.
By the end of this series, you have a fully integrated, accountable go-to-market team. If you want help implementing it, the link to book a meeting with Dan is in the show notes.
00:00 | Full GTM framework recap
00:41 | Step 5: The weekly cross-functional meeting
01:53 | Who needs to be in the room
02:43 | What you track and how to pivot
04:19 | When the CEO joins and the rhythm evolves
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