Walk-Ins Welcome: A Healthcare Marketing Podcast

We are honored to have the CEO of the Urgent Care Association, Lou Ellen Horwitz, as our guest for episode 77!

Lou Ellen has been working in and around urgent care since 2006 and in healthcare and healthcare associations for 15 years before that. Currently, she serves as the CEO at the Urgent Care Association (for the second time). She's worked in hospitals and urgent care centers and associations for her entire whole career and has been part of amazing organizations and teams at every one of them, but working with the UCA has been her favorite job.

The Urgent Care Association's most important initiative is changing the way that urgent care centers are recognized and paid for their unique and critical contributions to US healthcare. People can support that by helping raise funds to support their advocacy work, expansion of original research in urgent care, and advancing the specialty of urgent care medicine.

Connect with Lou Ellen:

linkedin.com/in/lehorwitz

Listen to Lou Ellen's Podcasts:

https://podcasts.apple.com/us/podcast/urgent-care-leadership/id1551371932

https://podcasts.apple.com/us/podcast/urgentology/id1551372225

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

In today’s episode, we discuss Michael’s recent experience with a local doctor and hospital. We deep dive in the small details and why it made a big impact on the overall satisfaction of the services provided. A simple piece of paper made all the difference. We reflect on what your clinic could incorporate and how it can make a big bottom line impact.

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

In today’s episode, we’re recapping the UCA 2023 Conference that we attended in Las Vegas. We were one of only two marketing companies at the conference. In the two and a half days of our expo time, we discussed topics such as the “Google Advantage” and ChatGPT, as well as talked to hundreds of urgent cares, and gave away all 50 of our books. Common themes we saw were hospital systems not allowing you to do much without approval, internal marketing teams not doing a good job, hired companies not doing their job, contracts ending, etc. Listen to this week's episode to hear more. 

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

In today’s episode, we discuss strategies to increase your patient lifetime value. It is a lot easier to bring back patients rather than get a new one. Isn’t it better to have a patient that uses all of your services rather than one service for one time? We have some straight forward but effective strategies that will boost your bottom line and create happier patients.

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

In today’s episode, we revisit one of our most popular topics, the front desk receptionist. You, the audience, love that episode, so we are expanding it today. We deep dive into the role itself, how to build the first impression in the right way, and make the best use of that position. It can make or break your reputation if you are not careful.

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Does your practice struggle with getting reviews? This episode might just be the answer! In today’s episode, we talk about a recent doctor visit that Michael had. In a nutshell, it was OK, nothing bad, nothing amazing. There were a few small things that could have been done to improve it to be amazing. They sound so minor but impactful.

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Today, Nick and Michael are discussing how to level the playing field on Google in your patient care space! Despite the big budgets of some competitors, there are three key components of quality score that allow you to compete: expected click-through rate, ad relevance, and user experience. Tune in for more insights on leveling the Google playing field and standing out in your industry.

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

In this episode, we’re bringing you another clip from a previous webinar. This clip was pulled from our last webinar “The NEW 2023 SEO Formula'' where we conducted a workshop all about ChatGPT and how to effectively use software for content creation. Since this was originally a webinar, we definitely encourage you to watch the YouTube version of this podcast, where we do a live screen share of the process. This visual element will provide you with a more comprehensive understanding of the tools and techniques we discuss!

Want to see the rest of the webinar? Access it here: https://webinars.patientcaremarketingpros.com/seo-formula

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

In this episode, Nick and Michael discuss the importance of booking follow-up appointments during a patient's visit rather than waiting for them to come back on their own. This proactive approach leads to better patient outcomes and a significant increase in reappointments. By simply telling patients what the next steps are and scheduling the next appointment before they leave, you can achieve a 74% rebooking rate. With an estimated additional revenue of $594,600 per year, it's clear that the benefits of always booking the next appointment from an appointment cannot be ignored. Listen in for more tips on improving patient satisfaction and driving your clinic's success!

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Your patient’s experience can be completely changed by not being approachable. We all know what approachability means, but how can you improve it? In today’s episode, we discuss 5 ways to improve your approachability as a team. If you get these right, returning patients increases, which drives profitability.

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

Website: https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA