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This week Nick and Michael explore the concept of The Infinite Game by Simon Sinek and its relevance for urgent care clinics. They discuss how an infinite mindset encourages clinic owners to focus on long-term goals, such as improving community health and providing exceptional patient care, rather than just short-term metrics like monthly patient volume or revenue. By viewing competition as an opportunity to learn and grow, rather than a threat, clinic owners can continuously adapt and improve their services. Nick and Michael emphasize that in the ever-evolving urgent care industry, success comes from resilience, innovation, and a commitment to serving the broader community over time.

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In this episode, Nick and Michael delve into the risks of building a business on platforms you don't control. They share their recent experience with a suspended Google Business Profile, highlighting the vulnerabilities of platform dependency. The duo discusses historical events like the "Google Slap" and "Facebook Snap," emphasizing the importance of first-party data. They share cautionary tales about marketing platforms and payment processors abruptly terminating accounts. The conversation touches on Google's recent antitrust case and its potential implications. Nick and Michael offer practical advice for urgent care owners on safeguarding patient data and diversifying marketing strategies. They stress the need for businesses to maintain control over their customer data and communication channels, using the story of Ad Zombie's Facebook account suspension to illustrate that even large clients aren't immune to platform risks.

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In this episode of Walk-Ins Welcome, Nick and Michael unpack the power of retargeting for urgent care clinics. They dive into digital advertising strategies on Facebook and Google, sharing how these techniques can significantly boost patient visits - including a real-world case of increasing daily patients from 11 to 33. The duo breaks down key concepts like Facebook pixels and Google Analytics, addressing HIPAA compliance concerns along the way. Whether you're a digital marketing novice or looking to refine your approach, this episode offers actionable insights to help urgent care providers turn clicks into patients, all delivered with expert knowledge and a dash of humor.

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📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit

📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit

In this episode, Nick and Michael discuss recent changes made by Google, including the removal of call history and Google messaging. They speculate on the reasons behind these changes, such as a possible shortage of phone numbers and Google's focus on user experience. The conversation touches on the differences between Google and Apple's approaches to privacy and data handling. They also explore the challenges businesses face with Google Business Profiles, including verification issues and the impact of these changes on local businesses. Nick and Michael share a personal story about the potential loss of a phone number when switching carriers, highlighting the complexities of modern telecommunications.

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🎵 Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

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📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit

📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit

In this episode, Nick and Michael take a humorous approach to discussing employee turnover in urgent care clinics. They playfully explore various ways to "guarantee" turnover, effectively highlighting practices to avoid. Through their lighthearted discussion, the hosts encourage clinic owners to self-evaluate and reflect on their practices, helping listeners identify areas for improvement to promote better employee retention and a more positive work environment.

Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Intro/Outro Music by Devin Smith

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stay connected with Patient Care Marketing Pros!

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📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit

In this episode, Nick and Michael explore the crucial role of focus in business, using urgent care clinics as an example. They stress the importance of perfecting a clinic's core services before expanding and warn against the distraction of "shiny objects" that can derail business goals. The hosts advise listeners to question their motivations for pursuing new opportunities and to ensure they're truly prepared before branching out. Through anecdotes and practical advice, they illustrate how maintaining focus has been key to business success. The episode concludes with a reminder to stay true to the business's primary purpose and continually strive for excellence in their main area of expertise.

Training Materials:

https://www.eofire.com/

"Buy Back Your Time" by Dan Martell

Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Intro/Outro Music by Devin Smith

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stay connected with Patient Care Marketing Pros!

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA⁠

📗 Check out our DIY Resource Toolkit: ⁠https://offer.patientcaremarketingpros.com/diy-toolkit

In this episode of Walk-Ins Welcome, Michael interviews Grace, one of Patient Care Marketing Pros's Client Success Managers. They discuss effective urgent care marketing strategies, focusing on building strong client partnerships and adapting to digital trends. Grace shares insights on conversion tracking, managing expectations, and the importance of client-provided content. The conversation covers both digital tactics and grassroots marketing ideas, offering valuable tips for urgent care clinics to improve their online presence and patient acquisition. From Google Ads best practices to the impact of positive reviews, this episode provides practical advice for both established and new urgent care centers.

Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Intro/Outro Music by Devin Smith

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stay connected with Patient Care Marketing Pros!

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit

In this episode of Walk-Ins Welcome, Nick and Michael share insights from their recent team retreat in Memphis, emphasizing the importance of prioritizing team-building activities to foster a positive company culture. They discuss how pulling team members out of their regular work environment helped strengthen relationships and enhance team cohesion. Nick and Michael encourage business owners to consider similar retreats, highlighting how a positive culture not only boosts employee morale but also improves the quality of client service. They urge listeners to think about innovative ways to engage and appreciate their teams, reinforcing that a well-cared-for team is key to a thriving business.

Have a question or a story we should feature as an episode? Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Intro/Outro Music by Devin Smith

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stay connected with Patient Care Marketing Pros!

Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA⁠