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Walking the Path to Growth: Building a Fast-Growing Retail and Direct-to-Consumer Brand
Today, we’re talking with Laina Gossman, the innovative founder of Soul Insole, who tackled a problem many of us know all too well: uncomfortable shoes and foot pain that make every step a struggle. Her brilliant solution? A compact, micro-sized orthotic that provides powerful support—without hogging space in your favorite shoes. Yes, even those chic sandals and stylish dress shoes.
Laina walks us through her journey, from the spark of an idea to building a successful brand that's now featured online and in retail stores across the country. And she didn’t stop at one breakthrough product—Soul Insole has expanded to include metatarsal pads, heel lifts, and full-length insoles to meet a variety of foot care needs.
Tune in for Laina’s inspiring entrepreneurial story and gain valuable insights on everything from landing media spots like Good Morning America to getting the most out of marketing agencies. She also shares the power of being your brand’s biggest advocate—and how smart follow-ups can get your product onto the shelves of your dream retailers.
In today’s episode of the Harvest Growth Podcast, we cover:
- Strategies for landing major PR opportunities like Good Morning America through persistent follow-up
- Tips for vetting marketing agencies to avoid wasting resources on ineffective campaigns
- The power of building genuine relationships with distributors to access retail channels
- Leveraging trade shows and conventions to prove product effectiveness to key industry players
- Balancing persistence with respect when pursuing business growth opportunities
Are you struggling with foot discomfort or pain? Visit www.soulinsole.com to discover how Soul Insole's innovative micro-sized orthotics can enhance comfort without cramping your style or your shoes.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
View all episodes
By Jon LaClareToday, we’re talking with Laina Gossman, the innovative founder of Soul Insole, who tackled a problem many of us know all too well: uncomfortable shoes and foot pain that make every step a struggle. Her brilliant solution? A compact, micro-sized orthotic that provides powerful support—without hogging space in your favorite shoes. Yes, even those chic sandals and stylish dress shoes.
Laina walks us through her journey, from the spark of an idea to building a successful brand that's now featured online and in retail stores across the country. And she didn’t stop at one breakthrough product—Soul Insole has expanded to include metatarsal pads, heel lifts, and full-length insoles to meet a variety of foot care needs.
Tune in for Laina’s inspiring entrepreneurial story and gain valuable insights on everything from landing media spots like Good Morning America to getting the most out of marketing agencies. She also shares the power of being your brand’s biggest advocate—and how smart follow-ups can get your product onto the shelves of your dream retailers.
In today’s episode of the Harvest Growth Podcast, we cover:
- Strategies for landing major PR opportunities like Good Morning America through persistent follow-up
- Tips for vetting marketing agencies to avoid wasting resources on ineffective campaigns
- The power of building genuine relationships with distributors to access retail channels
- Leveraging trade shows and conventions to prove product effectiveness to key industry players
- Balancing persistence with respect when pursuing business growth opportunities
Are you struggling with foot discomfort or pain? Visit www.soulinsole.com to discover how Soul Insole's innovative micro-sized orthotics can enhance comfort without cramping your style or your shoes.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!