SummaryIn this episode of Walking with Walfinch, Amrit interviews Dom Goldman, a seasoned creative officer and founder of You're the Goods. They discuss the evolution of the advertising industry, the importance of crafting impactful brand stories, and the role of brand archetypes in differentiation. Dom shares insights from his extensive experience, including big-budget projects and the significance of brand purpose. The conversation also touches on the need for modernizing healthcare communications and embracing technology, particularly AI, in the creative process. Dom emphasizes the importance of ambition and doing things differently to succeed in today's competitive landscape.Chapters00:00 Introduction to Dom Goldman and His Journey03:11 The Evolution of Advertising and Creativity07:14 Crafting Impactful Brand Stories11:39 Understanding Brand Archetypes and Differentiation15:20 Big Budget Projects and Storytelling19:33 The Importance of Brand Purpose22:22 Embracing Change and Technology in Advertising26:14 Modernizing Healthcare Communications29:46 Dom's Early Life and Creative Beginnings31:44 Actionable Advice for Aspiring Creatives

Summary

In this conversation, Amrit interviews Simon Mills, a franchise expert, discussing his extensive experience in franchising, the keys to success for franchisees, the responsibilities of franchisors, and the importance of building a valuable franchise system. They explore the challenges faced by both franchisees and franchisors, the financial considerations for starting a franchise, and the resources available for franchisors. Simon emphasizes the significance of accountability and mentorship in achieving entrepreneurial success.

Chapters

00:00 Introduction to Simon Mills and His Journey

03:01 Keys to Success for Franchisees

06:44 Challenges and Responsibilities of Franchisors

10:01 Building a Valuable Franchise System

12:09 Essential Resources for Franchisors

14:54 Financial Considerations for New Franchisors

16:19 The Impact of Franchising on Lives

17:07 Actionable Advice for Aspiring Entrepreneurs

#12 - A Founders Story... The REAL Start Of Walfinch with Amrit Dhaliwal

Summary

In this engaging conversation, Amrit Dhaliwal, CEO and founder of Walfinch, shares his journey from childhood experiences that shaped his resilience to his entrepreneurial ventures in the food industry and home care business. He emphasizes the importance of planning, negotiation skills, and learning from challenges faced in business. The discussion highlights how personal history and experiences contribute to professional growth and success.

Chapters

00:00 The Roots of Resilience

05:15 Lessons from Early Entrepreneurship

10:31 Navigating Challenges in Business

15:15 Planning for Future Success

Summary

Shannon Wilburn, co-founder of Just Between Friends, shares her experience of exiting her successful franchise business and offers advice for entrepreneurs at different stages. She emphasizes the importance of thinking about an exit strategy from the beginning and creating a business that can be sold later. Surrounding yourself with smart people and seeking mentorship is crucial for growth and success. For those considering an exit, Shannon suggests delegating tasks and elevating others within the organization to prepare for a smooth transition. She also discusses the potential multiples in franchise business sales.

Chapters

00:00 Introduction

02:39 Shannon's Entrepreneurial Journey

05:13 Thinking About an Exit

13:35 Advice for Entrepreneurs at the Startup Stage

21:12 Advice for Entrepreneurs Considering an Exit

26:45 Understanding Multiples in Franchise Business Sales

34:50 Actionable Steps for Entrepreneurs

39:16 Conclusion

SummaryAngela Cote from AC Inc discusses the importance of field coaching and support in franchising. She emphasizes the need for proactive coaching and training to help franchisees become successful business owners. Cote explains that field coaches should have a passion for the brand, some business acumen, and strong leadership skills. She recommends using tools like KPIs and SWOT analysis to assess franchisee performance and identify areas for improvement. Cote also advises business owners to take ownership of their success and actively engage with franchisees and prospects.Chapters00:00 Introduction and Background00:53 AC Inc: Education and Training for Franchise Support03:23 Angela Cote's Franchising Journey04:52 The Importance of Field Coaching07:40 Transition to Proactive Coaching09:45 Building a Support Team for Emerging Franchisors16:11 Training Field Coaches: Subject Matter Focus20:35 Using KPIs to Improve Franchisee Performance22:23 Leadership and Staff Retention24:36 Addressing Leadership Issues in Franchisees27:21 Recruiting Coaches and Field Coaches29:43 Taking Ownership of Success31:27 Engaging with Franchisees and Prospects

Summary

In this conversation, James Boyes interviews Julie Farrow, the Senior Franchise Support Manager at Walfinch, about what to look for in franchising, specifically in the home care industry. They discuss the importance of researching different franchise opportunities, the role of franchise support managers, the benefits of not having prior home care experience, the significance of networking in the local community, the economics of running a franchise, and the advantages of franchising over independent businesses. They also provide advice for aspiring entrepreneurs on what questions to ask when considering a franchise.

Chapters

00:00 Introduction

01:09 Researching Different Franchise Opportunities

03:12 The Role of Franchise Support Managers

04:13 Benefits of Not Having Prior Home Care Experience

05:14 Networking in the Local Community

08:46 The Economics of Running a Franchise

11:50 Advantages of Franchising Over Independent Businesses

14:14 Questions to Ask When Considering a Franchise

Summary

Jonny Francis, a franchising legend, shares his experience and insights on franchising, advisory councils, and advisory boards. He discusses the importance of collaboration and feedback between franchisors and franchisees through advisory councils. He also explains the role of advisory boards in providing guidance and accountability to the owners of franchisor companies. Jonny emphasizes the need for structure, careful selection of members, and meaningful agendas in both advisory councils and boards. He also highlights the value of having a continuity plan and succession plan in place. Jonny concludes by recommending entrepreneurs to seek advice and perspective from trusted individuals to gain valuable insights and avoid founder syndrome.

Chapters

00:00 Introduction and Background

09:27 The Role of Advisory Councils in Franchising

17:32 The Power of Advisory Boards for Franchisor Owners

25:24 Implementing Advisory Councils and Boards

32:53 Zor Forum and Mastermind Groups

35:18 Seeking Advice and Perspective

Summary

Ann Taylor, CEO and founder of Hilton Nursing Partners, discusses the creation of Women Achieving Greatness in Social Care (WAGS) and the need for a platform that empowers women in the sector. She highlights the challenges faced by women in leadership roles and the importance of networking and mentorship. Taylor also emphasizes the need for diversity and new perspectives in the future of social care. The conversation explores the cultural shift towards gender equality and the role of men in supporting women's advancement. Taylor shares her own journey in building businesses and creating a positive work environment for staff. The episode concludes with Taylor's advice to think outside the box and embrace change.

Chapters

00:00 Introduction and Background of Ann Taylor

01:53 The Creation of WAGS: Empowering Women in Social Care

03:44 The WAGS Awards: Celebrating Women in the Sector

05:13 Challenges Faced by Women in Leadership

08:35 The Role of Men in Supporting Women's Advancement

11:46 Overcoming Gender Bias in Business Interactions

13:09 Mentoring and Networking in WAGS

14:24 The Future of Social Care: Diversity and New Perspectives

19:47 Accessing WAGS and Joining the Community

21:46 Anne Taylor's Journey in Building Businesses

24:39 Creating a Positive Work Environment in Social Care

25:22 Embracing Change and Thinking Outside the Box

In this episode of Walking with Walfinch, Amrit interviews Ingrid Scheider, the CEO of Stay in Your Lane, a fractional C-suite group. They discuss the importance of storytelling and consistency in branding, the key elements of a cult brand, and the role of AI in franchise development. They also touch on the significance of tracking conversion rates and the cost of acquisition in marketing campaigns. Ingrid emphasizes the value of mentorship and asking questions to learn and grow. The episode concludes with contact information for Stay in Your Lane.

Chapters

00:00 Introduction

00:20 The Power of Consistency in Branding

04:09 The Role of AI in Franchise Development

09:20 Tracking Conversion Rates and Cost of Acquisition

Summary

Scott Greenberg, author of 'The Wealthy Franchisee' and 'Stop the Shift Show', discusses the importance of culture and employee engagement in franchise businesses. He emphasizes the need for franchise systems to have standards beyond financial ability when selecting franchisees, focusing on cultural fit and business acumen. Greenberg highlights the three factors that impact a business: circumstances, operations, and the human factor. He explains that the human factor, which includes mindset, resilience, and interpersonal skills, is the real difference maker in business success. Greenberg also emphasizes the importance of measuring employee satisfaction and meeting their soft needs to improve retention and create an attractive work environment.

Chapters

00:00 Introduction and Background of Scott Greenberg

02:23 Differences Between Theoretical and Real-World Business

04:25 Three Factors Impacting Business: Circumstances, Operations, and the Human Factor

06:06 The Importance of the Human Factor in Business Success

10:13 Building Culture in Franchise Businesses

15:46 Selecting Franchisees Based on Cultural Fit and Business Acumen

27:11 Measuring Employee Satisfaction and Closing the Feedback Loop

32:25 Inspiration for Writing the Book and Taking Action Today