Here’s a glimpse of what you’ll learn:

Advertising on Walmart.com versus Amazon: navigating the difficult transition
Michael Lebhar analyzes Walmart.com’s advertising landscape
How to leverage Walmart Connect to advertise on Walmart.com 
The rise of third-party sellers on Walmart.com  
Criteria for reinvesting in Walmart.com 
Michael talks about Walmart.com ad relevancy
Advice for launching ad campaigns on Walmart Connect

In this episode…
When attempting to advertise on Walmart.com, many brands miss the mark and fail to spend effectively. What should you know about Walmart.com’s advertising landscape, and how can you structure your investments on the platform?

According to Walmart.com specialist Michael Lebhar, advertising on the platform occurs through Walmart Connect, an integrated, self-service ad network for 1P and 3P brands. With significantly less competition than other leading ad platforms, profitability on Walmart Connect depends on your strategy and objectives and the placements you leverage. For instance, you can advertise on sponsored displays, the buy box, videos, or targeted items. Michael informs that Walmart.com emphasizes ad relevance, so optimizing your listing for search terms allows you to secure additional placements.

In this part two episode of The Digital Deep Dive, Michael Lebhar, the Co-founder and CEO of SellCord, returns to talk with Aaron Conant about advertising on Walmart.com. Michael discusses the rise of third-party sellers on the platform, how to reinvest in Walmart.com, and how to navigate the transition from Amazon to Walmart.com advertising.

About SellCord:

SellCord is a Walmart approved partner agency exclusively focused on launching and managing brands on Walmart.com. We work with hundreds of brands across all categories. As a team of experienced sellers ourselves, we gained a deep understanding of what works best on the marketplace, and work with brands to help them replicate that same success.
If you would like to get in touch and discuss what we can do for you on Walmart.com reach out here or email us at [email protected]

Here’s a glimpse of what you’ll learn:

• Michael Lebhar breaks down Walmart’s landscape
• Differentiating between Amazon and Walmart
• How to launch and sell products on Walmart’s online marketplace 
• The advantages of selling on Walmart.com: long-term growth and partnerships
• Relevant considerations for transitioning to Walmart.com 
• What are the most profitable categories on Walmart.com?
• Evaluating strategic success on Walmart.com

In this episode…

As the largest retailer in the world and the fastest-growing online marketplace in the US, Walmart has gained significant traction among brands. Yet many apply the same sales and growth strategies when selling on Amazon and struggle to achieve results, attributing the lack of sales to scarce demand and opportunity. What should you consider before selling on Walmart.com, and how can you scale on its marketplace?

With fewer third-party sellers than Amazon, Walmart.com offers ample opportunity to drive sales growth in multiple categories. Additionally, Walmart merchants encourage growth by facilitating first-party vendor relationships, where the retailer lists your products and ensures high-ranking search results. With expertise in the early stages of Walmart.com, Michael Lebhar recommends evaluating profitable categories, opportunities, and competition before launching products on Walmart.com. When transitioning from other marketplaces like Amazon, it’s crucial to alter your content, shipping, and growth strategy to align with Walmart’s ecosystem.

In today’s episode of The Digital Deep Dive, Aaron Conant returns to welcome Michael Lebhar, the Co-founder and CEO of SellCord, for a conversation about Walmart’s online marketplace. Michael shares Walmart’s most profitable categories, how to facilitate long-term growth and partnerships on the retail site, and how to transition to the platform. 

About SellCord:

SellCord is a Walmart approved partner agency exclusively focused on launching and managing brands on Walmart.com. We work with hundreds of brands across all categories. As a team of experienced sellers ourselves, we gained a deep understanding of what works best on the marketplace, and work with brands to help them replicate that same success.

If you would like to get in touch and discuss what we can do for you on Walmart.com reach out here or email us at [email protected]