Busy doesn’t equal productive—lack of clarity is the real culprit.

Episode Summary:

What if your business ran with the ease of rowers in perfect sync—no friction, no burnout, just smooth forward motion?

In this episode of East Trade Winds, hosts Bernie Franzgrote and Wayne Pratt sit down with Frances Strickland, founder of VeroLead, to uncover the 3 essential keys that bring clarity, performance, and profit to your business.

With experience helping leaders—from solo entrepreneurs to operational teams—Frances shares a clear and accessible framework you can apply today to get unstuck and build business momentum.

What We Cover:

• 🔑 Structure: Systems that keep your business from falling apart
• 🧭 Leadership: Setting clear expectations and ownership
• 🌊 Flow: How to remove friction and make decisions move without bottlenecks
• 💼 Real-world client case studies (including a supply chain team with no contracts 😲)
• 🌀 Why rhythm and responsibility are the hidden gears of success
• 🧠 How even solopreneurs need structure to avoid burnout and reclaim energy
• 🔁 Five business clarities you need to grow without chaos
• 👣 What to do when things keep falling through the cracks
• 🛠️ The invisible difference between “being busy” and “being productive”

Whether you're managing a team or juggling all the hats yourself, this episode will help you see exactly where your business is losing momentum—and how to fix it.

🔗 Guest Links & Resources:

• 🎤 Frances Strickland, Founder of VeroLead
  🔗 Website: https://www.verolead.com
  🔗 LinkedIn: Frances Strickland

🙌 Shout-Outs & Supporting Voices:

• 🎙️ Wayne Pratt – Co-host of East Trade Winds
• 🎙️ Bernie Franzgrote – Co-host of East Trade Winds
• Special thanks to the East Trade Winds community for fostering growth-focused connections

📩 Connect With Us

Have feedback, want to connect with Frances, or interested in becoming a guest speaker?
Reach us anytime at: [email protected]

📆 Join our weekly networking event:
East Trade Winds Tuesdays | 8–9 AM EST
🔗 Register for Free

🎥 Watch the Full Episode on YouTube:
Want Clarity in Your Business? Discover the 3 Essential Keys

💬 Like what you heard? Drop your thoughts in the YouTube comments and connect with Frances on LinkedIn!

📣 Call to Action (for Small & Medium Businesses):

Struggling with team confusion, burnout, or stalled decisions?
This episode reveals how to stop rowing in circles and start flowing toward your goals.

📈 Watch the video, connect with Frances, and join us for the next East Trade Winds Tuesday.
It could be the conversation that changes everything.

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.