The ROI Masterclass

Want Higher NOI Start With Your Tenants


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The Tenant Strategy That Added Millions to Our Portfolio

Matt Picheny didn't plan to become a real estate mogul. He was a Broadway actor who stumbled into his first property deal in 2001, and walked away having quadrupled his investment in just two years. That single transaction earned him more than an entire year's salary.


Fast forward to today: Matt has managed and acquired over 12,000 apartment units across the United States, been named the Best Multifamily Investment Coach by the American Apartment Owners Association, and written a #1 bestselling book on real estate investing.


In this revealing conversation, Matt breaks down the exact ROI strategies he's used to transform neglected properties into cash-flowing assets, why most passive investors fail to properly vet deals, and the small design upgrades (like a $1,500 fence) that can add millions in property value.


Whether you're an active investor looking to scale or a passive investor tired of low returns, this episode is your blueprint for building wealth through strategic real estate investing.


πŸ“Œ Video Chapters:

00:00 - Introduction: From Broadway Actor to 12,000 Apartments

02:45 - The First Deal: How a Washington Heights Apartment Changed Everything

06:30 - The Starbucks That Made Him a Millionaire

09:15 - From Dot-Com Crash to Real Estate Goldmine

12:40 - The ROI Formula: Curb Appeal + Interior Upgrades = Instant Equity

18:20 - Why "Middle Market" Beats Luxury Every Time

23:10 - The $75/Month Fence That Adds $2.4 Million in Value

28:45 - Ancillary Income: Pet Rent, Valet Trash, and Hidden Revenue Streams

34:20 - The 3 Things Passive Investors Must Evaluate (Sponsor, Market, Deal)

40:15 - Why There's No Such Thing as "Truly Passive" Investing

46:30 - How Matt Invests in 7,000 Doors as a Passive Investor

52:10 - Perceived Value = Actual Value: The Design ROI Connection

58:25 - Why Now is the Best Time to Invest in Real Estate (2024-2025)

1:03:40 - How to Get Started: Education, Vetting, and Taking Action

1:08:15 - Final Advice for Active and Passive Investors


πŸŽ™ Matt Picheny shares his thoughts and experiences, offering valuable insights.


The ROI Masterclass Podcast Playlists πŸ‘‡LINK IN THE COMMENT


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The ROI MasterclassBy Liat Siegel