Are you a homebuilder or remodeler thinking about running ads to generate leads? In this episode of Conversations That Convert, Rick and Daiana reveal why paid ads should be your last resort—not your first move.🔍 You’ll learn: ✅ The essential groundwork every builder must lay before advertising ✅ How to build a strong referral pipeline (B2C & B2B) ✅ Why SEO and organic traffic are your best lead sources 🚫 Which ad platforms to avoid (looking at you, Angi & Houzz) 👍 What actually works when you're truly ad-ready ⚠️ The hidden challenges of running paid campaigns in the building industry💡 Whether you're just getting started or looking to improve your lead quality, this episode helps you invest your marketing budget where it actually pays off.