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Podcast Show Notes: Want More Subscribers Fast? Steal This Email Swap Formula (Ch 18. Build Your Audience)

For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.

Episode Summary:
Host Jonathan Milligan reveals the “Guest Email Traffic Playbook”—a proven strategy for rapidly growing your email list by leveraging other people’s audiences. Learn how to ethically and effectively use email swaps and guest webinars to accelerate your subscriber growth, build credibility, and create win-win partnerships.

Key Topics Covered:

• The inspiring story of Joseph Nicoletti, who grew his list to 25,000 subscribers using partner traffic.
• Why partnerships are the “rocket fuel” for audience growth and instant credibility.
• The difference between slow solo growth and the fast track of leveraging partner audiences.

The Guest Email Traffic Playbook:

1. The Email Swap Strategy:
   • Develop an irresistible lead magnet (checklist, guide, template, etc.).
   • Write 1-3 “swipe” emails for partners to send to their list, making it easy for them to promote you.
   • Find partners with similar-sized lists and propose a mutual email promotion.
   • Build ongoing relationships for repeated swaps and future collaborations.
2. The Guest Teacher Strategy:
   • Create a compelling webinar or presentation that delivers real value.
   • Write promotional emails for partners to send to their audience.
   • Reach out to influencers in your niche and propose a guest teaching partnership.
   • Personalize your outreach and highlight the mutual benefits.
3. Execute and Optimize:
   • Track your results, gather feedback, and refine your approach.
   • Keep delivering value and building relationships for sustainable growth.

Action Step:
Kickstart your email swap strategy:

• Brainstorm 5-7 lead magnet ideas and choose the best one.
• Identify 5-10 potential swap partners in your niche.
• Draft a friendly, personalized outreach email proposing the swap.

Key Takeaways:

• Partner traffic strategies like email swaps and guest webinars can quickly grow your audience and email list.
• Success requires high-value lead magnets, easy-to-use promotional materials, and genuine, mutually beneficial relationships.
• Consistency and relationship-building are the keys to sustainable growth.

Connect:
For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.