With more than three billion gamers worldwide, gaming isn’t just the future of sports and entertainment – it’s the now. Megan Cheong, Izzy Ashton, and Giulia Zacchini discuss the importance of connecting with the gaming community and how brands can leverage gaming to reach a tech-savvy audience. Learn strategies for engaging with gamers and creating impactful campaigns that resonate with this diverse and influential group.

Speakers:

• Megan Cheong, Account Director, Propeller Group
• Izzy Ashton, Senior Account Director, Propeller Group
• Giulia Zacchini, Commercial Partnerships, ESL FACEIT Group (EFG)

Take Aways:

1. Engaging with the gaming community.
2. Strategies for impactful gaming campaigns.
3. Reaching a tech-savvy audience through gaming.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe